Six ways to package your story so it qualifies as news
If you don’t have anything to hide, why should you worry about media relations? I get asked this question on at least a weekly basis. People figure that if they’re not breaking the law or having
Michelle Dally
Michelle Dally, J.D., co-founder and partner at Progressive Promotions, LLC (www.progressive-promotions.com) was a journalist for 14 years, serving as a staff reporter for The Denver Post and Westword, an alternative weekly newspaper in Denver; managing editor of 5280 Magazine; and a contributor to U.S. News & World Report, Time’s Health Magazine and Mother Jones, among others. She is most recently the author of the 2007 novel, A Highly Placed Source (Ghost Road Press).
