Michelle Dally

Michelle Dally, J.D., co-founder and partner at Progressive Promotions, LLC (www.progressive-promotions.com) was a journalist for 14 years, serving as a staff reporter for The Denver Post and Westword, an alternative weekly newspaper in Denver; managing editor of 5280 Magazine; and a contributor to U.S. News & World Report, Time’s Health Magazine and Mother Jones, among others. She is most recently the author of the 2007 novel, A Highly Placed Source (Ghost Road Press).

Six ways to package your story so it qualifies as news

If you don’t have anything to hide, why should you worry about media relations? I get asked this question on at least a weekly basis. People figure that if they’re not breaking the law or having

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