Gina Bernacchi

Gina Bernacchi is a Denver-based freelance writer who specializes in writing about and for the nonprofit sector. She has written articles and reports for several different nonprofit organizations and was a frequent contributor to The NonProfit Times. Contact her at

Look to individuals–not foundations–for big money

According to our November Page to Practice, Reliable Fundraising in Unreliable Times, by Kim Klein, the majority of money given from the private sector comes from individuals (both living and through bequests). Only about 10 percent of all giving to nonprofits comes from foundations, and only about 5 percent is from corporations. Furthermore, of the... Read more

National Council offers flu kit

President Obama just declared the H1N1 flu to be a national emergency. Although his proclamation doesn’t signal any reason to panic, it does mean that nonprofits, especially those that deal with residential services, child care, elder care and especially health services, will be hard hit in the coming months — both on the client side... Read more

“Ordinary greatness” is everywhere

I love this simple premise of our latest Page to Practice book, Ordinary Greatness, by Pamela Bilbrey and Brian Jones: “Ordinary greatness” is everywhere — it’s just our job to uncover it. The authors use the example of violinist Joshua Bell who performed for morning commuters in a Washington, DC Metro station as part of... Read more

Love your volunteers

Something Michael Fullan said in his latest book, The Six Secrets of Change (our Page to Practice™ for the month of September), has stayed with me long after I finished reading it: “One of the best ways you love your employees is by creating the conditions for them to succeed.” Anyone who has felt frustrated... Read more

Mission comes first with new technology

Our featured book for July is a must-read for all nonprofit executives: Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders, edited by Holly Ross, Katrin Verclas and Alison Levine (Jossey-Bass, 2009). Whether you are struggling with how to manage the technology you have or how to effectively utilize online communications, this... Read more

For-profit company makes its mark in social movement

  OK, so TOMS Shoes isn’t technically a nonprofit – and this blog is about the nonprofit sector – but it’s hard to resist talking about a company that runs itself like a social movement. The premise of TOMS – after the concept of “shoes for tom-orrow” – is simple: For every pair of shoes... Read more

“Show” instead of tell to change behaviors

  Our Page to Practice™ this month is Influencer: The Power to Change Anything (McGraw-Hill, 2008) by the same authors who wrote Crucial Confrontations and Crucial Conversations (Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler). Coincidentally, my husband, who is a high school social studies teacher, was reading this book at the... Read more

Partnerships between corporations and nonprofits are crucial for earth’s future

  It was encouraging to read The Necessary Revolution for this month’s Page to Practice™. It’s easy to focus on who’s not doing their part to help combat global climate change – and, by doing so, shift the blame for the crisis – so, it was heartening to read that, in fact, many big companies... Read more

Poverty in India and other musings

I saw Slumdog Millionaire this weekend, coincidentally at the same time I am reading The Soul of Money by Lynne Twist. Although I am only a short way into the book, it has already made a powerful impact on me. Twist talks about her first visit to India in 1983 and the crushing poverty she... Read more

What leadership crisis?

  I recently finished reading Working Across Generations: Defining the Future of Nonprofit Leadership for our January Page to Practice™, and one of the points in the book has stuck with me: The leadership “crisis” that the sector has been anticipating since CompassPoint’s Daring to Lead study came out in 2001 hasn’t really occurred. Instead,... Read more

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