Bruce L. Erley is president and CEO of the Creative Strategies Group (CSG), a Denver-based sponsorship and event marketing agency. Prior to founding CSG, Erley was vice president for marketing and sales for Up with People. He is also on the board of directors of the International Festivals and Events Association.
More and more nonprofit organizations are using corporate sponsorships to bring in additional income. And for good reason: According to IEG SR’s 21st annual industry forecast, spending on sponsorship by North American companies will grow by double digits
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