Any doubts you may have that social networks aren’t powerful or don’t need to be a priority in your communication and fundraising efforts can now be put to rest, according to Mobile for Good author Heather Mansfield.
A comprehensive and thoroughly researched resource for nonprofits, Mobile for Good helps you master mobile content distribution on social networks so you are more likely to experience fundraising success. She provides recommended software, helpful checklists and nonprofits you should model. Advanced users will find a section dedicated to nonprofit staffers who are ready to tackle more challenging strategies.
What I found particularly interesting were some of the statistics Mansfield shares early on in her rationale for why nonprofits need to pay attention to mobile and social media. I’ve put them in an infographic for you.
Nonprofit book summaries related to this post:
Mobile for Good: A How-To Fundraising Guide for Nonprofits
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
The Networked Nonprofit: Connecting with Social Media to Drive Change
Measuring the Networked Nonprofit
Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community
It’s hard to believe that standing on a stage with fellow comedians is akin to brainstorming around a table with your colleagues at work but coauthors John Sweeney and Elena Imaretska argue these two scenarios are using the exact same mindset when at their best.
In The Innovative Mindset, Sweeney and Imaretska utilize what at first glance seems like an unlikely discipline to illustrate how to pursue innovation. It turns out that the skills and techniques practiced by improvisational actors are at the very core of what leaders need to be the most creative.
Sweeney and Imaretska show you how living in the improv actor’s mindset of discovery can lead you to significant productivity. Here are five behaviors to build your innovative mindset according to the authors.
See nonprofit book summaries related to this post:
The Innovative Mindset: Five Behaviors for Accelerating Breakthroughs
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
Made to Stick: Why Some Ideas Survive and Others Die
The Necessary Revolution: Working Together to Create a Sustainable World
Fail Better: Design Smart Mistakes and Succeed Sooner