Seeing Through A Donor's Eyes

By: Tom Ahern
Seeing Through A Donor\'s Eyes
  • Learn how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign.
  • Discover what your donors want to read or hear when deciding how to support your organization.
  • Find out what the triggers are for engaging your constituency and motivating action.
  • Apply a winning framework that is donor-centric and demonstrates how well you understand your readers and listeners.

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