Buy-In: Saving Your Good Ideas From Getting Shot Down

Buy-In: Saving Your Good Ideas From Getting Shot Down
  • Learn how to protect your good ideas and win the support necessary to deliver valuable results.
  • Understand and overcome unfair attack strategies that naysayers, nitpickers and handwringers deploy with great success.
  • Engage the minds and hearts of your adversaries and anticipate challenges in order to use them to your advantage.
  • "Invite the lions" to critique your idea--you'll capture busy people's attention and help them grasp your proposal's value.



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