Up and Out of Poverty: The Social Marketing Solution

Up and Out of Poverty: The Social Marketing Solution
  • Discover how social marketing techniques can help promote health, education and community building, among others.
  • Find out how to apply advanced marketing strategies and techniques to systematically put in place conditions the poor need to escape poverty.
  • Learn why so many anti-poverty programs fail, and how using social marketing can achieve far better results.
  • Find out what's working to combat global poverty, what hasn't worked and why it hasn't worked.


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