Naming Rights: Legacy Gifts and Corporate Money

Naming Rights: Legacy Gifts and Corporate Money
  • Discover how nonprofits-regardless of their size-are tapping into the billions of dollars corporations, foundations and individuals are giving for naming rights.
  • Learn how to benchmark and compete with peer organizations for buildings, spaces and named endowments, as well as how to set the ask amounts for naming opportunities.
  • Find out why the price tag for the naming rights of high-profile properties is escalating and how this trend has impacted the nonprofit sector.
  • Learn what the components of a naming rights checklist are and how to work through them to plan your campaign.


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