Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
  • Learn why some ideas thrive while others never catch on-and how to create those ideas that "stick."
  • Find out how to transform the way your organization communicates ideas by applying the "human scale principle," using the "Velcro Theory of Memory" and creating "curiosity gaps."
  • Discover the six principles of "sticky ideas" and learn how your organization can use them to create successful messages.
  • Learn why the Curse of Knowledge-or knowing too much-can interfere with your ability to create ideas using the six principles.



Readers who bought this title also purchased
How to Write Fundraising Materials That Raise More Money
Seeing Through A Donor's Eyes
Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
Quick Find
 

Use keywords to find the product you are looking for.
Advanced Search
Today's feature
The Innovative Mindset: 5 Behaviors for Accelerating Breakthroughs
0 items
Share Product
Share via E-Mail Share on Facebook Share on Twitter Share on Google Buzz Share on Digg