Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die
  • Learn why some ideas thrive while others never catch on-and how to create those ideas that "stick."
  • Find out how to transform the way your organization communicates ideas by applying the "human scale principle," using the "Velcro Theory of Memory" and creating "curiosity gaps."
  • Discover the six principles of "sticky ideas" and learn how your organization can use them to create successful messages.
  • Learn why the Curse of Knowledge-or knowing too much-can interfere with your ability to create ideas using the six principles.

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