Citizen Marketers: When People Are the Message

Citizen Marketers: When People Are the Message
  • Learn how "social media"-blogs, podcasts and social networks-are combining pop culture with traditional marketing-and changing the world of marketing in the process.
  • Find out how individual citizens with a broadband connection and access to several inexpensive or free tools are influencing the public's perception of your organization.
  • Discover ways to work with these everyday people to enhance your marketing exposure.
  • Learn why citizen marketing is oftentimes more effective than what is produced within your marketing department.


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