Married to the Brand: Why Consumers Bond with Some Brands for Life

Married to the Brand: Why Consumers Bond with Some Brands for Life
  • Find out why consumers/donors "marry" brands and why nonprofits should care about brand relationships.
  • Learn how to measure and manage the three requirements for a brand promise-credibility, compelling and connecting.
  • Discover how your organization can harness "people power" to build a successful brand marriage with donors.
  • Learn how to assess brand relationships with an 11-item metric of consumer engagement.


Quick Find
 

Use keywords to find the product you are looking for.
Advanced Search
Today's feature
How to Be Great at Doing Good: Why Results Are What Count and How Smart Charity Can Change the World
0 items
Share Product
Share via E-Mail Share on Facebook Share on Twitter Share on Google Buzz Share on Digg