Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits

Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits
Cause marketing is a growing model for collaboration between corporations and nonprofit causes. However, as with most new ideas, implementing a cause-marketing program brings challenges as well as benefits. The purpose of this book is to help nonprofits see the benefits and opportunities that cause-marketing relationships can bring, while reducing the number of potential challenges. Author Jocelyne Daw explores practical tools to successfully develop strategic cause programs--including program delivery, marketing and fundraising--to maximize the benefits.



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