The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
  • Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
  • Learn how to connect your cause with potential donors and bring your brand to life.
  • Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
  • Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.



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