The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity

The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy and Affinity
  • Grasp how the IDEA framework is a useful method for measuring brand performance and an instructive guide for brand decision making
  • Encounter a brand philosophy that coalesces the mutually supportive qualities of Integrity, Democracy and Affinity.
  • Apply lessons from case stories about organizations that successfully implement the IDEA framework.
  • Enhance your brand's relevance by accommodating impactful nonprofit shifts and trends the authors explore.


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