Marketing Series--Volume One: Building a Persuasive Case, Seven Transformative Branding Principles, Multi-faceted Strategies and Bonding with Brands for Life

Marketing Series--Volume One: Building a Persuasive Case, Seven Transformative Branding Principles, Multi-faceted Strategies and Bonding with Brands for Life

Marketing Series--Volume One is a comprehensive look at marketing from a variety of strategies and perspectives. This bundle of summaries contains four (4) Page to Practiceô book summaries in one (1) set so you can compare and contrast thought leadership on this topic.

  • Seeing Through A Donor's Eyes by Tom Ahern teaches you how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign. You'll appreciate Ahern's vast experience, straight talk and countless examples on this subject.
  • Married to the Brand: Why Consumers Bond with Some Brands for Life by William McEwen is a compelling examination of why people connect with a brand for long-term. The author instructs you on how to measure and manage the three requirements for a brand promise: credibility, compelling and connecting. McEwen's corporate perspective translates well for nonprofits seeking brand permanence in the sector.

 

Four for the price of three and conveniently bundled

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