Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Ed.

Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Ed.
  • Learn how to implement creative approaches to relationship-building fundraising.
  • Find out how to avoid common fundraising errors and pitfalls, and how to apply the necessary components for fundraising success.
  • Discover how to build good relationships with donors through marketing and achieve a greater understanding of donors.
  • Learn how to communicate effectively with donors - via direct mail, the telephone or face-to-face contact - and prepare for the challenges of 21st-century fundraising.


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