Donor-Centered Planned Gift Marketing

Donor-Centered Planned Gift Marketing
  • Identify who makes planned gifts and assess your organization's potential for planned giving.
  • Understand planned gift donors' motivations and how these fuel the author's recommended approaches.
  • Explore how to educate and cultivate planned gift prospects and professional advisors.
  • Engage in effective asks and stewardship practices.

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Transformational Governance:How Boards Achieve Extraordinary Change
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