Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
  • Understand why you should create a blue ocean of uncontested market space rather than compete in a red ocean of rivals.
  • Learn six principles that every organization can use to successfully formulate and execute blue ocean strategies.
  • Explore how you can reconstruct market boundaries, focus on the big picture and reach beyond existing demand.
  • Discover what it means to overcome organizational hurdles, get your strategic sequence right and build execution into strategy.



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