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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future by Mal Warwick

Find out why you should make changes in your fundraising program during an economic downturn.
Discover three scenarios for economic recovery and how to apply three possible fundraising strategies to those scenarios.
Learn how to strengthen your case for giving during tough economic times.
Find out what the nine practical steps towards peace of mind are and how to apply them during an economic crisis.

About the Author

Mal Warwick is the founder and chairman of Mal Warwick Associates (Berkeley, Calif. and Washington, D.C.), a fundraising agency specializing in direct response fundraising and marketing (http://www.malwarwick.com/). He has been raising money professionally since 1979, has written or edited 18 previous books, and teaches fundraising throughout the world. Contact him at mal@malwarwick.com.

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