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Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba
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About the Author
Ben McConnell is the author (with Jackie Huba) of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force (Dearborn Trade Publishing, 2003). As a speaker and business advisor, Ben has worked with Starbucks, Microsoft, Ulta, Discovery Education, Eli Lilly, PBS and the Corporation for Public Broadcasting, as well as thousands of small and medium businesses at association conferences. Contact him at ben@benmcconnell.com or http://www.citizenmarketers.com/.
Jackie Huba is a speaker and business advisor who has worked with Microsoft, Ulta, Discovery Education, Yahoo and Verio, as well as thousands of small and medium businesses at association conferences. Previously, she led B2B marketing efforts for 12 years at IBM in its software division. Contact her at jackie@jackiehuba.com or www.citizenmarketers.com.