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What is Page to Practice? This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed Page to Practice™ subscribers make better book choices and, ultimately, save time and money. With Page to Practice™ as part of your reading regime, you can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.

 

Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results by Jocelyne S. Daw, Carol Cone, Kristian Darigan Merenda and Anne Erhard
  • Discover the seven principles that transformed eleven visionary nonprofits with vastly different characteristics and challenges.
  • Transform your brand from an ordinary trademark to a strategic competitive advantage.
  • Find out how to propel your organization forward despite inconsistent community support.
  • Learn how to build a brand that demonstrates value, fosters deep relationships within your community and increases social impact.
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Twitter for Good: Change the World One Tweet at a Time by Claire Diaz-Ortiz - Posted: Jan 2012
  • Learn why a Twitter strategy is so important for your organization.
  • Find out why you need a goal for your account and how to craft one.
  • Understand the best way to use Twitter to catapult your organization’s mission and good works to the world.
  • Realize why you can’t get anywhere on Twitter if you aren’t tracking your results.
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Winning with a Culture of Recognition by Eric Mosley and Derek Irvine - Posted: Dec 2011
  • Learn from Mosley and Irvine’s success with creating recognition programs for some of the world’s most respected organizations.
  • Find out why engaged employees are the competitive advantage of today.
  • Understand why you must create a culture of appreciation, recognition and reward.
  • Use the authors’ tried and true methods for implementing practical recognition strategies for your organization.
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The Three Laws of Performance: Rewriting the Future of Your Organization and Your Life by Steve Zaffron and Dave Logan - Posted: Nov 2011
  • Learn how to jettison what’s holding you back and create a future for your organization and your life.
  • Understand the Three Laws of Performance and how they apply any time human beings are involved in any kind of effort.
  • Discover how to eliminate performance barriers and engage your team in rewriting the future.
  • Apply The Laws to yourself and reveal your true potential as an authentic leader.
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Match: A Systematic, Sane Process for Hiring the Right Person Every Time by Dan Erling - Posted: Oct 2011
  • Use powerful strategies to craft job descriptions that precisely fit your organization's needs.
  • Build teams and departments that align with your mission.
  • Retain top talent for long-term hiring ROI.
  • Integrate new hires and ensure they are maximizing their performance.
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How to Write Fundraising Materials That Raise More Money by Tom Ahern - Posted: Sep 2011
  • Learn how top fundraising writers inspire their prospects to make that first gift.
  • Find out how to keep existing donors loyal and generous.
  • Improve your fundraising results by applying the fundraising industry's best practices.
  • Leverage a wide array of "trade secrets" to boost response.
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Nonprofit Mergers & Alliances by Thomas A. McLaughlin - Posted: Aug 2011
  • Understand why you should consider a merger or alliance before it's necessary.
  • Learn why it's in your nonprofit's best interest to collaborate.
  • Guide your leadership smoothly through the merger process by using a proven analysis framework.
  • Discover the author's expert advice on partner selection as well as step-by-step guidance through the process.
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The End of Fundraising: Raise More Money by Selling Your Impact by Jason Saul - Posted: Jul 2011
  • Create powerful value propositions to increase your leverage and improve the success of your pitches to funders.
  • Define your impact by outcomes, not activities, and learn how to engage stakeholders.
  • Translate your work into high value outcomes and determine which stakeholders value your outcomes the most.
  • Understand the role of social change in our economy.
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The Nonprofit Organizational Culture Guide: Revealing the Hidden Truths that Impact Performance by - Posted: Jun 2011
  • Explore the meaning of organizational culture.
  • Review alternative ways of surfacing culture in your organization.
  • Understanding how paying attention to culture can be valuable in the context of managing your nonprofit.
  • Translate your grasp of culture into a more fulfilling role as a board and staff leader.
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Nonprofit Sustainability: Making Strategic Decisions for Financial Viability by Jeanne Bell, Jan Masaoka, Steve Zimmerman - Posted: May 2011
  • Find out why your nonprofit strategies for sustainability must encompass both financial and programmatic elements.
  • Learn how to map your business model and identify profitability and relative impact.
  • Make sound choices to adjust your business model and optimize your outcomes.
  • Examine your mix of fundraising and/or earned income sources as they relate to organizational strengths.
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Do More Than Give: The Six Practices of Donors Who Change the World by Leslie R. Crutchfield, John V. Kania, and Mark R. Kramer - Posted: Apr 2011
  • Learn the answers to the most commonly asked questions about what makes a nonprofit achieve greater impact.
  • Find out why writing checks to worthy charities is no antidote to the complex problems that challenge our world.
  • Discover what trait the world's largest funders and families share that creates transformative change.
  • Understand how nonprofits and donors alike can apply the authors' recommendations to accomplish catalytic philanthropy.
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Buy-In: Saving Your Good Ideas From Getting Shot Down by John P. Kotter and Lorne A. Whitehead - Posted: Mar 2011
  • Learn how to protect your good ideas and win the support necessary to deliver valuable results.
  • Understand and overcome unfair attack strategies that naysayers, nitpickers and handwringers deploy with great success.
  • Engage the minds and hearts of your adversaries and anticipate challenges in order to use them to your advantage.
  • "Invite the lions" to critique your idea--you'll capture busy people's attention and help them grasp your proposal's value.
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Liquid Leadership: From Woodstock to Wikipedia – Multigenerational Management Ideas That Are Changing the Way We Run Things by Brad Szollose - Posted: Feb 2011
  • Take the multigenerational gap that divides your workforce and transform it into an engine of performance and innovation.
  • Nurture a vastly diverse and talent-rich workforce by learning how to put people first.
  • Find out why you should foster a creative culture that supports reinvention from the mailroom to the boardroom.
  • Discover the seven laws necessary to become a Liquid Leader who leaves a lasting legacy.
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Zilch: The Power of Zero in Business by Nancy Lubin - Posted: Jan 2011
  • Find out how to do more with less from nonprofit leaders who always thrive on a shoestring.
  • Discover what flourishing nonprofits are doing to motivate and retain good people without offering huge financial incentives.
  • Learn how to market your goods or services without paying a penny and use bartering to leverage every asset and minimize your liabilities.
  • Create cherished brands without throwing money at studies and focus groups.
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The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor - Posted: Dec 2010
  • Find out why happiness can be a work ethic and a way to bounce back from setbacks, maintain high levels of performance and find enjoyment in your job.
  • Learn seven practical, actionable principles that have been tried and tested everywhere from classrooms to boardrooms, and how they can maximize your potential.
  • Overcome increasing workloads, stress and negativity by bridging the gap between a positive mindset and extraordinary performance in the workplace.
  • Discover how the most successful organizations are investing in the greatest predictor of success and what that predictor is. Watch Achor describe The Happiness Advantage.
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Level Best: How Small and Grassroots Nonprofits Can Tackle Evaluation and Talk Results by Marcia Festen and Marianne Philbin - Posted: Nov 2010
  • Find out how to develop an evaluation plan and use the lessons learned to strengthen your organization and make a stronger case for continued support.
  • Demystify evaluation and learn why evaluation at its best is about learning rather than judging, and improving rather than proving.
  • Discover a new framework for thinking about evaluation and tools for measuring and sharing results in ways that are practical, efficient and meaningful.
  • Learn from veteran authors about how to break down the evaluation process into five easy steps and how to integrate evaluation into your ongoing work.
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The Nonprofit Marketing Guide by Kivi Leroux Miller - Posted: Oct 2010
  • Build a no-nonsense marketing plan that recognizes the limitations of the current economic climate while not limiting your marketing potential.
  • Learn about high-impact, low-cost ways (online and offline) to build support for your cause.
  • Craft an effective marketing program that starts from where you are now and grows with your organization.
  • Combine big-picture management and decision-making strategies with easy-to-apply ideas.
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The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter and Allison Fine - Posted: Sep 2010
  • Learn what it means to be a networked nonprofit and understand the myths that prevent nonprofit executives from engaging in the social media revolution.
  • Create a social culture for your organization by listening, engaging in and building relationships.
  • Build trust through transparency, learn how to work with crowds and leverage learning loops to evaluate your efforts.
  • Understand how to augment your development programs by moving from friending to funding.
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It’s Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships by Tommy Spaulding - Posted: Aug 2010
  • Transform your life and organization by turning colleagues and contacts into lasting, genuine relationships.
  • Renovate your business and personal relationships by committing to nine different traits.
  • Raise the level of your return on relationships (ROR) by applying the "fifth floor" analogy.
  • Learn more about the power of "netgiving" versus networking in your profession.
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Switch: How to Change Things When Change is Hard by Chip Heath and Dan Heath - Posted: Jul 2010
  • Discover why successful change follows a pattern and how you can repeat this pattern to alter the course of your organization and life.
  • Learn what the three surprises are about change and how to use the authors' framework for any situation you want to realize.
  • Find out how to create transformative change by understanding the balance between two different systems in your mind that compete with one another.
  • Learn how everyday people achieve dramatic results.
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Small Change: Why Business Won\'t Save the World by Michael Edwards - Posted: Jun 2010
  • Know what questions you should ask before collaborating with a business to create social change.
  • Discover why achieving your organizational goals requires a specific set of operating values and what they are.
  • Learn why you should challenge the conventional acceptance of philanthrocapitalism and learn where to apply business strategies.
  • Find out why your organization and the social sector possess the comparative advantage when it comes to long-term systemic solutions.
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications by Sarah Durham - Posted: May 2010
  • Find out how brandraising methods enable your nonprofit to raise more money, reach a wider program audience and maintain closer contact with the community.
  • Boost your fundraising, programs and advocacy by articulating an organizational profile and presenting a solid identity in your visual and messaging platform.
  • Learn how to conduct smart outreach and demonstrate value online, in print, in person, on the air and via mobile channels.
  • Discover why it's important that you integrate your marketing and fundraising plan from an acclaimed nonprofit communications expert.
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Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Ed. by Ken Burnett - Posted: Apr 2010
  • Learn how to implement creative approaches to relationship-building fundraising.
  • Find out how to avoid common fundraising errors and pitfalls, and how to apply the necessary components for fundraising success.
  • Discover how to build good relationships with donors through marketing and achieve a greater understanding of donors.
  • Learn how to communicate effectively with donors – via direct mail, the telephone or face-to-face contact – and prepare for the challenges of 21st-century fundraising.
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The Search for Social Entrepreneurship by Paul C. Light - Posted: Mar 2010
  • Find out how highly entrepreneurial organizations behave when faced with challenges and how they create conditions for new ideas.
  • Learn what the four components of social entrepreneurship are and what strategies are needed that might increase the chances that these components will succeed.
  • Explore the underlying assumptions about social entrepreneurship, and learn how these assumptions have defined the current debate surrounding it.
  • Learn how to define social entrepreneurship so that it can be evaluated effectively.
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Up and Out of Poverty: The Social Marketing Solution by Philip Kotler and Nancy R. Lee - Posted: Feb 2010
  • Discover how social marketing techniques can help promote health, education and community building, among others.
  • Find out how to apply advanced marketing strategies and techniques to systematically put in place conditions the poor need to escape poverty.
  • Learn why so many anti-poverty programs fail, and how using social marketing can achieve far better results.
  • Find out what's working to combat global poverty, what hasn't worked and why it hasn't worked.
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Philanthrocapitalism: How Giving Can Save the World by Matthew Bishop and Michael Green - Posted: Jan 2010
  • Learn about the rise of philanthrocapitalists – a new breed of "social investors" – and their impact on charities.
  • Find out how new ways of giving are helping everyone become philanthrocapitalists – and play a more effective part in changing the world for the better.
  • Discover how philanthrocapitalists are leveraging money and nonfinancial assets (like networks) to bring together donors and people who need funding.
  • Learn how philanthrocapitalists' emphasis on results and accountability is changing the world of philanthropy.
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The Leadership Challenge (4th Ed) by James M. Kouzes and Barry Z. Posner - Posted: Dec 2009
  • Learn how to mobilize others to want to get extraordinary things done.
  • Find out what people look for and admire in leaders.
  • Discover The Five Practices of Exemplary Leadership that are common to personal-best leadership experiences.
  • Learn the 10 essential behaviors of successful leaders, and how to build the specific skills you need for each behavior.
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Reliable Fundraising in Unreliable Times: What Good Causes Need to Know to Survive and Thrive by Kim Klein - Posted: Nov 2009
  • Find out how to create a fundraising philosophy, and learn what your organization needs to believe to be successful with fundraising.
  • Analyze what's working and what's not, and how to fix it to make it better and to make positive and lasting changes in your fundraising program.
  • Find out what immediate steps you should take if your organization is in crisis.
  • Learn how to create fundraising strategies for the next six to 12 months.
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Ordinary Greatness: It’s Where You Least Expect It ...Everywhere by Pamela Bilbrey and Brian Jones - Posted: Oct 2009
  • Find out what defines greatness.
  • Discover why people don't see greatness and how leaders can open their eyes to it.
  • Learn how to create the systems and processes that support extraordinary performance.
  • Find out how to maximize your organizational results by cultivating the potential for greatness in everyone.
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The Six Secrets of Change: What the Best Leaders Do to Help Their Organizations Survive and Thrive by Michael Fullan - Posted: Sep 2009
  • Discover the key factors that allow an organization to sustain meaningful change.
  • Find out how to incorporate both consistency and innovation into the culture of everyday work.
  • Learn how to develop and nurture your employees.
  • Find out why "transparency rules."
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Leaders Make the Future: Ten New Leadership Skills for an Uncertain World by Bob Johansen - Posted: Aug 2009
  • Learn how to use "dilemma flipping" – turning problems that can't be solved into opportunities – to help your organization be more effective.
  • Find out how to constructively depolarize tense situations and help people from divergent cultures work together.
  • Discover how to learn from and apply the principles of nature in your leadership.
  • Learn how to prototype new innovations, identify what works and what doesn't, and quickly refine the next models.
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Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders by Holly Ross, Katrin Verclas and Alison Levine - Posted: Jul 2009
  • Learn how technology and mission relate, and how to align technology with your mission.
  • Discover techniques for assessing the return on investment (ROI) of technology projects to help guide your decision making and demonstrate results.
  • Find out what some of the common obstacles are to successful technology initiatives, and how to overcome them.
  • Learn how to write an effective job description for IT staff, and how to match skills sets with organizational needs for maximum effect.
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross & Clare Segal - Posted: Jun 2009
  • Find out what the 5Ps of Influence are, and how you can use them to be a more successful fundraiser.
  • Discover how to frame and organize your passion to help you achieve the outcome you want.
  • Learn how to build rapport with "difficult" or "different" people.
  • Find out what the nine fundraising "No's" are, and how you can respond to each or them in a way that will lead to a more positive outcome.
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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future by Mal Warwick - Posted: May 2009
  • Find out why you should make changes in your fundraising program during an economic downturn.
  • Discover three scenarios for economic recovery and how to apply three possible fundraising strategies to those scenarios.
  • Learn how to strengthen your case for giving during tough economic times.
  • Find out what the nine practical steps towards peace of mind are and how to apply them during an economic crisis.
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Influencer: The Power to Change Anything by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler - Posted: Apr 2009
  • Find out how to uncover the high-leverage – or vital – behaviors that lead to fast and profound change.
  • Discover the six sources of influence behind each behavior – and learn how to use them to create a strategy to attack complex and persistent problems.
  • Learn how to motivate people by helping them change their reaction to a previously neutral or noxious behavior by creating new experiences and new motives.
  • Find out how to apply deliberate practice techniques to your vital behaviors and thus strengthen your influence strategy.
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The Necessary Revolution: Working Together to Create a Sustainable World by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, Sara Schley - Posted: Mar 2009
  • Discover how nonprofits and businesses are partnering to create sustainable business practices.
  • Learn how to restructure your organization to support a new way of thinking that embraces sustainability.
  • Find out how to convert sustainability challenges into compelling strategic opportunities.
  • Learn ways to work collaboratively across sectors, as well as how to build a diverse team of like-minded people who want to create change.
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The Charismatic Organization: 8 Ways to Grow a Nonrpofit that Builds Buzz, Delights Donors, and Energizes Employees by Shirley Sagawa and Deborah Jospin - Posted: Feb 2009
  • Discover the five essential qualities of a strong organizational core, and how building that core helps your organization recruit and retain supporters.
  • Find out how building your organization's social capital leads to more committed staff, donors, and volunteers, as well as to other essential forms of capital — financial, human, and political.
  • Learn how to restructure your organization, both internally and externally, to become more charismatic — and more effective.
  • Discover new tools for communications and outreach to attract more people and resources to your organization.
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Working Across Generations: Defining the Future of Nonprofit Leadership by Frances Kunreuther, Helen Kim and Robby Rodriguez - Posted: Jan 2009
  • Find out what the particular characteristics are that define each generation—and why these characteristics make the impending generational leadership transition different from any other.
  • Learn how this looming change poses individual, organizational and systemic challenges for the nonprofit sector.
  • Discover what the assumptions are about the upcoming generational transfer—and why those assumptions may be wrong.
  • Explore practical strategies to address these issues.
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Naming Rights: Legacy Gifts and Corporate Money by Terry Burton - Posted: Dec 2008
  • Discover how nonprofits—regardless of their size—are tapping into the billions of dollars corporations, foundations and individuals are giving for naming rights.
  • Learn how to benchmark and compete with peer organizations for buildings, spaces and named endowments, as well as how to set the ask amounts for naming opportunities.
  • Find out why the price tag for the naming rights of high-profile properties is escalating and how this trend has impacted the nonprofit sector.
  • Learn what the components of a naming rights checklist are and how to work through them to plan your campaign.
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Yours for the Asking: An Indispensable Guide to Fundraising and Management by Reynold Levy - Posted: Oct 2008
  • Find out how to tap into the resources of wealthy donors to successfully fundraise for your organization or cause.
  • Discover tried and true techniques for soliciting donations from individuals, corporations and foundations.
  • Learn how to effectively use special events and direct mail to build a world-class philanthropic program.
  • Improve your fundraising track record by applying the author's 28 lessons for successful fundraising.
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The Nonprofit Leadership Team: Building the Board-Executive Director Partnership by Fisher Howe - Posted: Oct 2008
  • Find out how your Leadership Team—the board, its chair and the executive director—can work in partnership to lead an effective, healthy organization.
  • Discover what the board expects of the executive, and what the executive expects of the board and its individual members.
  • Find out what the six functions of governance and six functions of management are—and who is responsible for which function when the two overlap.
  • Learn what challenges confront the Leadership Team when the functions of governance and management coincide, as well as how to overcome them.
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Community: The Structure of Belonging by Peter Block - Posted: Sep 2008
  • Find out what keeps most of our communities fragmented and at odds with each other—and why this disconnection makes it hard to transform the future.
  • Discover the characteristics of a healthy community—and learn how to create one in your own organization.
  • Learn how to transform your leadership from one that focuses on commanding to one that emphasizes the skills of convening and asking the right questions.
  • Find out what the six kinds of conversation are that will create communal accountability and commitment within your organization.
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Zone of Insolvency: How Nonprofits Avoid Hidden Liabilities and Build Financial Strength by Ron Mattocks - Posted: Aug 2008
  • Find out if your organization is in the Zone of Insolvency and understand the related legal responsibilities and liabilities of operating in financial distress.
  • Learn how to move your organization out of the Zone of Insolvency into financial viability.
  • Discover the common characteristics of both financially distressed and financially strong nonprofits.
  • Rate your organization's financial position by working through a 20-point assessment that will position your organization for action.
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Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers by Janice Gow Pettey - Posted: Jul 2008
  • Find out why ethics in fundraising is crucial to your organization's sustainability.
  • Learn the steps your organization can take to avoid the appearance of impropriety.
  • Take the "Ethics Quick Quiz" to test your staff and board members' understanding of ethical issues.
  • Learn the questions to ask to clarify tainted-money issues.
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The Nonprofit Strategy Revolution: Real-Time Strategic Planning in a Rapid-Response World by David La Piana - Posted: May 2008
  • Find out why traditional nonprofit strategic plans are flawed.
  • Learn the difference between following a specific process (the traditional strategic planning approach) and becoming a more powerful strategic thinker.
  • Discover why nonprofit strategy begins with organizational strategy—your mission, vision and market position.
  • Learn how to develop a Strategy Screen to determine whether or not a particular strategy is consistent with your organization's identity.
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Salsa, Soul, and Spirit: Leadership for a Multicultural Age by Juana Bordas - Posted: Mar 2008
  • Learn how to integrate the practices of communities of color into an inclusive and democratic leadership model.
  • Find out why emphasizing multicultural leadership is a strategic advantage in today's global environment.
  • Discover the eight principles of multicultural leadership and how they can be applied to your organization.
  • Learn the difference between hierarchical and egalitarian pluralism—and why it is necessary to change your organizational structure to make it more egalitarian.
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Crucial Confrontations: Tools for Talking About Broken Promises, Violated Expectations, and Bad Behavior by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler - Posted: Apr 2008
  • Find out how the inability to hold crucial confrontations affects employee morale and productivity.
  • Learn which problems to address and which to avoid with colleagues and volunteers.
  • Discover the skills needed to effectively confront a problem--before, during and after the confrontation.
  • Learn how to motivate others and improve your climate for teamwork.
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Fired Up or Burned Out: How to Reignite Your Team's Passion, Creativity and Productivity by Michael Lee Stallard with Carolyn Dewing-Hommes and Jason Pankau - Posted: Feb 2008
  • Find out why a sense of emotional connection is necessary for people and organizations to thrive.
  • Discover the three essential elements to creating a "connection culture" (a culture that increases connection among people).
  • Learn how to apply the elements of a connection culture to increase connection in your organization.
  • Find out how to develop the habits and character strengths that increase connection.
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The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations by Ori Brafman and Rod A. Beckstrom - Posted: Feb 2008
  • Discover the principles of a starfish organization and how they can help your organization achieve greater success.
  • Find out how to use circles to empower your volunteers to do great things for your organization.
  • Learn how to find the "sweet spot" on the centralized-decentralized continuum to stay competitive.
  • Discover how the five legs of a starfish work together to make your organization more powerful.
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Forces for Good: The Six Practices of High-Impact Nonprofits by Leslie R. Crutchfield and Heather McLeod Grant - Posted: Jan 2008
  • Discover the six practices that enable nonprofits to have higher levels of impact.
  • Find out how to bridge the gap between service and advocacy—and become good at doing both.
  • Learn ways to work with markets and help business "do well while doing good."
  • Discover the three critical elements to sustaining impact: people, capital and infrastructure.
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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Posted: Dec 2007
  • Learn why some ideas thrive while others never catch on—and how to create those ideas that "stick."
  • Find out how to transform the way your organization communicates ideas by applying the "human scale principle," using the "Velcro Theory of Memory" and creating "curiosity gaps."
  • Discover the six principles of "sticky ideas" and learn how your organization can use them to create successful messages.
  • Learn why the Curse of Knowledge—or knowing too much—can interfere with your ability to create ideas using the six principles.
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Charity On Trial: What You Need to Know Before You Give by Doug White - Posted: Nov 2007
  • Learn how nonprofits and charities have violated the public trust.
  • Find out ways donors can separate good nonprofits from the ineffective and inefficient ones—and then make your organization adhere to those standards.
  • Discover why sometimes it's better to turn down a gift—even a major one.
  • Learn why making your organization's operations transparent is more important than ever.
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Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba - Posted: Oct 2007
  • Learn how "social media"—blogs, podcasts and social networks—are combining pop culture with traditional marketing—and changing the world of marketing in the process.
  • Find out how individual citizens with a broadband connection and access to several inexpensive or free tools are influencing the public's perception of your organization.
  • Discover ways to work with these everyday people to enhance your marketing exposure.
  • Learn why citizen marketing is oftentimes more effective than what is produced within your marketing department.
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Creating Change through Family Philanthropy: The Next Generation by Alison Goldberg, Karen Pittelman & Resource Generation - Posted: Sep 2007
  • Find out how institutional practices within family philanthropies actually hinder rather than support social change.
  • Learn why the grantmaking process is tailored to the needs of funders—and how you can transform this process to make it more balanced.
  • Discover how your foundation can link your investments with your mission.
  • Learn how to shift your funding process from one that perpetuates social inequality to one that empowers grantees to create powerful social change.
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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do by Thomas A. McLaughlin - Posted: Jul 2007
  • Find out why the classic SWOT analysis in traditional strategic planning doesn't work.
  • Learn how to use six distinct steps to develop a strategic position for your organization.
  • Discover your organization's strengths by using the principles of strength-based internal scanning.
  • Learn how to scan your organization's future, including seven specific strategic factors that affect all nonprofits.
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Married to the Brand: Why Consumers Bond with Some Brands for Life by William J. McEwen - Posted: Jul 2007
  • Find out why consumers/donors "marry" brands and why nonprofits should care about brand relationships.
  • Learn how to measure and manage the three requirements for a brand promise-credibility, compelling and connecting.
  • Discover how your organization can harness "people power" to build a successful brand marriage with donors.
  • Learn how to assess brand relationships with an 11-item metric of consumer engagement.
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World Cafe: Shaping Our Futures Through Conversations That Matter by Juanita Brown with David Isaacs and the World Café Community - Posted: Jun 2007
  • Discover how to access the collaborative intelligence and creativity of your staff and board members.
  • Learn how to use the seven core design principles of the World Café process to cultivate conversations that matter.
  • Find out why talk and action are not separate activities.
  • Learn how to foster constructive dialogue that creates actionable knowledge among staff and board members.
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Mapping the New World of American Philanthropy: Causes and Consequences of the Transfer of Wealth by Susan U. Raymond, Ph.D. and Mary Beth Martin, Esq. - Posted: May 2007
In the next several decades, the baby boomer generation will transfer approximately $41 trillion, a good portion of which will go to the nonprofit sector. The essays in this newly released collection explore every facet of this transfer of wealth: the expected trends, the potential impact on the nonprofit system and the impact on governmental policy, as well as the expanding role of family foundations, women and donor-advised funds.
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12: The Elements of Great Managing by Rodd Wagner and James K. Harter, PhD - Posted: Apr 2007
This book is the follow up to the 1999 bestseller First, Break All the Rules, which identified the 12 most important elements that all great managers share. In 12, the authors once again draw from The Gallup Organization’s database—which now includes 10 million employee and manager interviews—to give real-life examples of how managers from around the world epitomize each of the 12 Elements. In addition to the Gallup data, the authors use the latest insights from brain-imaging studies, genetics, psychology, behavioral economics and other scientific disciplines to reveal what drives good managers.
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The Foundation: A great American secret; How private wealth is changing the world by Joel Fleishman - Posted: Mar 2007
Although they are among our most powerful institutions, foundations are, conversely, the least accountable. Fleishman examines the roles foundations play in fueling the nonprofit sector, how they discharge their stewardship responsibilities, and the extent to which they produce significant measurable benefits to society. In the future, if foundations want to continue to enjoy the freedoms and flexibility they have in the past, they will have to be much more transparent about their decision making and operations.
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Smarter, Faster, Better. Strategies for Effective, Enduring, and Fulfilled Leadership by Karlin Sloan and Lindsey Pollak - Posted: Feb 2007
Becoming a smarter, faster and better leader means embracing paradox. Author Karlin Sloan offers practical strategies to help leaders gain perspective and self-knowledge, so that they can focus on building their legacy and making an impact on both their organization and the world as a whole. Effective, enduring and fulfilled leadership means, ultimately, focusing on we instead of me.
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The Wisdom of Crowds by James Surowiecki - Posted: Jan 2007
This book will make you rethink the way your organization makes decisions. Surowiecki’s argument that the group’s answer to a problem is better than any one expert’s contradicts the idea that the CEO, executive director or board are the sole decision makers in an organization. Instead, tapping into your organization’s rich source of information and knowledge—and then aggregating those opinions—will result in smarter decisions.
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The Cash Flow Solution: A Nonprofit Board Member’s Guide to Financial Success by Richard & Anna Linzer - Posted: Dec 2006
Because board members are responsible for ensuring the long-term financial stability of the organization they serve, it is crucial that they understand the fiscal position of the organization. But board members are busy volunteers and don’t necessarily have the financial acumen it takes to interpret financial conditions and make financial policies. Fiscal management needs to be simple and easily understood by all board members, not just those on the finance committee. The cash flow approach outlined in this book gives board members the tools they need to both easily grasp the financial situation of the organization and help them use the organization’s operating dollars to fulfill its mission.
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Momentum: Igniting Social Change in the Connected Age by Allison Fine - Posted: Nov 2006
To be successful in today’s Connected Age, a person doesn’t need to be tech savvy. Instead, a mindset of connected activism—where information is widely and freely distributed—is the key to success in today’s digital age. Author Allison Fine describes the core ingredients of connected activism—including self-determination and meaningful participation—and discusses how digital technology can enhance efforts to solve social problems. Momentum is a road map for executive directors, board members and funders who want to use the new digital tools to effectively and inexpensively strengthen relationships—which, in the end, is what being connected is all about.
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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits by Jocelyne Daw - Posted: Oct 2006
Cause marketing is a growing model for collaboration between corporations and nonprofit causes. However, as with most new ideas, implementing a cause-marketing program brings challenges as well as benefits. The purpose of this book is to help nonprofits see the benefits and opportunities that cause-marketing relationships can bring, while reducing the number of potential challenges. Author Jocelyne Daw explores practical tools to successfully develop strategic cause programs--including program delivery, marketing and fundraising--to maximize the benefits.
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Exposing the Elephants: Creating Exceptional Nonprofits by Pamela Wilcox - Posted: Sep 2006
Anyone who works in a nonprofit is familiar with the five problem elephants presented in this book. The paradox, of course, is that no one wants to talk about them. Yet ignoring these elephants keep organizations from becoming great instead of good. This book gives readers a description of each disruptive pachyderm, as well as Live Lessons—real situations from actual nonprofits—that show the effect these elephants have on nonprofits on a day-to-day basis. Tools and techniques to tame these pesky pachyderms are also explored.
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Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses by Alice Korngold - Posted: Jul 2006
The time is ripe for nonprofits to reinvent and re-examine their partnerships with businesses. Korngold gives nonprofits step-by-step guidelines on how to leverage the vast resources businesses can bring to their organizations to increase their effectiveness. The nonprofit sector has been rocked by scandals and controversies, particularly surrounding giving after 9/11, from which it has never fully recovered. The press and public sector have raised doubts about nonprofit accountability, which forces nonprofits to focus more on governance and to seek board members who are serious about how the nonprofit accomplishes its mission.
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Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni - Posted: Apr 2007
It doesn’t matter if you run a nonprofit or a for-profit—anyone who is in business knows that the most dreaded part of the workday is the meeting. They last too long, they take time away from real work, and they sap workers of energy and enthusiasm. In this leadership fable from best-selling author Patrick Lencioni, readers are invited to take a contrarian, nontraditional view of meetings that will transform what is now a painful and tedious activity into something that is meaningful and productive.
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