Reignite your brand management with a new IDEA
Using your brand as a fundraising and marketing tool is becoming outdated. Your brand must embody your mission, requiring everyone associated with your organization to participate in brand management. How do you manage today’s brand?
The IDEA framework:
I – Integrity:Does your brand align with your mission and core values?Does your brand identity (internal) align with your image (external)?DE – DemocracyDo you engage all your stakeholders in defining and communicating your brand identity?A – Affinity
Does your brand allow you to collaborate and extend your sphere of influence to maximize your impact?