Reignite your brand management with a new IDEA

Using your brand as a fundraising and marketing tool is becoming outdated. Your brand must embody your mission, requiring everyone associated with your organization to participate in brand management. How do you manage today’s brand?

With the I-DE-A framework.
Julia Shepard Stenzel and Nathalie Laidler-Kylander inThe Brand IDEA give you a framework to revolutionize your brand, increase your brand’s impact and collectively manage it.

The IDEA framework:

I – Integrity:
Does your brand align with your mission and core values?
Does your brand identity (internal) align with your image (external)?
DE – Democracy
Do you engage all your stakeholders in defining and communicating your brand identity?
A – Affinity

Does your brand allow you to collaborate and extend your sphere of influence to maximize your impact?

Join us!

Join CausePlanet founder and publisher Denise McMahan for a lively discussion with the creators of the IDEA framework, and we’ll explore how to apply this innovative lens when making critical brand decisions that affect your mission.

Subscribers, log in and register here.

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