If you haven’t taken a closer look at Twitter for Good by Claire Diaz-Ortiz, look again. This book is the definitive guide for all innovative leaders in the nonprofit and corporate sectors who want to use Twitter to achieve their cause-related goals.
The author says, “there’s no magic bullet to excelling on Twitter but there are clear, measurable ways to reach success.” By applying the author’s T.W.E.E.T. model, you can watch your community grow and your nonprofit reap the rewards. This week, we’re highlighting the author’s tips on streamlining your tweeting and determining whether to geotag your tweets.
Streamlining is an essential part of the tracking plan, says Diaz-Ortiz. For some, that will mean creating a dashboard of the metrics we’ve explored in this framework; for others, it will mean outsourcing it. Either way, don’t let go of the reins entirely. Be involved in how your target and voice are determined.
CausePlanet: What are other tips for streamlining my tweeting?
Diaz-Ortiz: Scheduling Tweets is a great way to help maintain constant flow of Tweets—no matter what crisis your organization is dealing with in a given week. Additionally, if your non-profit organization doesn’t want to worry about tweeting on holidays or weekends, it’s extremely easy to schedule Tweets many months in advance. I often recommend Tweet scheduling; it works well as a way to highlight old content or information on your website, because this material is not time-sensitive. The main issue with Tweet scheduling is that you want to choose to schedule only those Tweets that are not time-sensitive. A great tactic is to use Tweet scheduling to focus on high-quality old information on your website that you want to make top of mind again for followers.
And of course, stay genuine when you schedule Tweets. Don’t tell people you’re having a “hard morning in the office” when you actually slept in late and are still at home. Finally, be careful about tweeting when you don’t want to be “online.” I sometimes schedule innocuous Tweets for days on which I know I won’t be tweeting. On the day I turned in the final draft of this book, I knew I needed to be disconnected, so I scheduled a Tweet from earlier that week about a (bad) movie I saw. Word to the wise: if your book editor doesn’t know you schedule your Tweets, she might think you’re watching a movie and not finishing up your book manuscript!
CausePlanet: Should I geotag my Tweets?
Diaz-Ortiz Many individuals have their Twitter accounts set to show the location from which they send each Tweet. This can be extremely interesting—and useful. Should an organization show their geolocation status to their followers in their Tweets? The question really depends on the amount of travel involved in the account holder’s tweeting. Take John Wood’s personal account, @johnwoodrtr, and the Room to Read main account, @roomtoread, as two examples. Wood travels two-thirds of the year to interesting places all over the globe, reading his location adds an element of interest to his Tweets. In contrast, Room to Read’s organizational account, @roomtoread, is run by Rebecca Hankin, director of communications and marketing. Rebecca spends most of her year in San Francisco, so if she had her account set to include geolocation in her Tweets, it wouldn’t be terribly interesting to followers.
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