The author’s vast number of nonprofit examples and specific guidance on why it’s important to create your content identity, build a plan based on your constituents’ preferences, and map out a functional timeline are only a few of the passage highlights in this book.
You’ll have answers to some of the most popular questions like, “What are the benefits and drawbacks of each online channel?” “What three questions should my homepage answer?” and “How do I allow for content surprises in a pre-planned editorial calendar?”
The secret in Leroux Miller’s sauce is she practices what she prescribes. She has worked out the kinks in all the methods and tools she recommends and has done so single-handedly. So, if you’re wondering if your small or sophisticated shop can implement her approach, wonder no more.
We asked Leroux Miller about injecting soul into your use of technology and what’s around the corner for nonprofits:
CausePlanet: Hi, Kivi. Many thanks for the much-anticipated book about content management. What would you most like readers to know about how your book uniquely adds to the body of work on this topic?
Leroux Miller: Nonprofits are trying to change the world–and that’s hard! That’s why I believe content marketing in the nonprofit world is much harder than in the for-profit world but also potentially more powerful, too. It’s all about making strong connections with participants, supporters and influencers and showing how relevant your organization is to their lives so they’ll help you change the world. This book is for and about nonprofits and how they use content; it’s not just slapping business advice on to the nonprofit world.
CausePlanet: Content management is constantly evolving in light of the channels that seem to emerge every day and the tools with which we can better communicate. If you added new content to your book, what might the topic be?
Leroux Miller: I think it would be an expansion of chapter sixteen on the technology of content marketing. In just a few short years, the technology the corporate world uses now to customize your experience on some of your favorite websites will be available and affordable to even small nonprofits, too. That will change everything.
Questions? Email us at Support@CausePlanet.org.
Image credit: TheNerdyNonprofit.com