Kicking off a New Year seems like a perfect time to recommend our upcoming addition to the CausePlanet summary library. Frankly, any time is the ideal time to pick up this book. Peter Brinckerhoff has written not one, not two, but three editions of Mission-Based Management, which should give you a sense of its value to nonprofit readers.
Author, writer and consultant Peter Brinckerhoff claims it’s an exciting time to be in the nonprofit world. He asserts, “There are more challenges, more opportunities and more ways to respond to the increasing needs in a community.”
The third edition of Mission-Based Management bestows on the reader a comprehensive look at what today’s nonprofit managers should prioritize in order to model the best high-impact nonprofits.
- “Nonprofits are businesses.”
- “No one gives you a dime.”
- “Nonprofit does not mean no profit.”
He convincingly demonstrates the truth in each of these points throughout the book and in each of the management competencies he explores—from leadership, governance and finances to marketing, mission, ethics and more.
We invited Raylene Decatur of Decatur & Company to participate in our guest interview about the book. Since 2004, her firm has provided strategy and leadership transition services for nonprofit organizations ranging from start-ups to complex, mature organizations.
CausePlanet: What do you think about Brinckerhoff’s ten-year predictions? Are there any you would modify, emphasize or add?
Raylene Decatur: Brinckerhoff was brave to present his ten-year predictions and prescient regarding the future. From our vantage point in 2015, I would emphasize the following of his predictions:
Role of Government: Brinckerhoff was very accurate in his assessment of the diminished resources that local, state and federal governments would be investing in programs implemented by the nonprofit sector. For many nonprofits, especially in the health and human services sector, diversification of funding streams and reinvention of their business models will continue as trends for the foreseeable future. (Read more in our Page to Practice™ summary of Super Boards: How Inspired Governance Will Transform Your Organization)
The Impact of Generational Change: The baby boomers continue to age and have maintained greater longevity on boards and as organizational leaders than might have been anticipated five years ago. The generational change is much more complex and multifaceted than the compelling math of aging and its impact on the transfer of power. The values of a new generation of leaders and funders are raising questions regarding all aspects of nonprofit sector operations and outcomes. The recession stimulated change, and the generational transfer impact will create new and perhaps more challenging dynamics for the examination of sector practices. (Read more in our Page to Practice™ summary of Cause for Change: The Why and How of Nonprofit Millennial Engagement)
Cost of Services: Brinckerhoff notes the increased cost of providing services to a population of clients who have greater and more complex needs. More competition from both nonprofit and for-profit companies in an environment where it is more expensive to serve will accelerate as a challenge for the sector over the next decade.
Impact of Technology: As Brinckerhoff observes, the nonprofit sector must make the investments necessary to fully utilize technology to accelerate progress on mission. The transformation of client, donor and stakeholder expectations has evolved even more quickly than could be anticipated five years ago. Today, many nonprofits are facing almost insurmountable challenges related to reporting outcomes and results because their investments in systems and technology have failed to keep pace with these new norms. (Read more in our Page to Practice™ summary of Managing Technology to Meet Your Mission)
Raylene Decatur: Talent is one of the greatest challenges facing the nonprofit sector today and in the foreseeable future. How will the sector transform its capacity to attract, retain, train and reward the people who are essential to achieving mission outcomes? This is not a new topic, but there is urgency in reimagining our assumptions regarding both paid and unpaid staff. (Read more in our Page to Practice™ summary of The Abundant Not-for-Profit: How Talent (Not Money) Will Transform Your Organization)
In the spirit of Raylene’s final answer about resources—specifically talent—I’ll leave you with one of my favorite quotations from Brinckerhoff: “A charity views its resources as a combination of four things: people, money, buildings, and equipment. … A mission-based business also has the same combination of four resources: people, money, buildings, and equipment. But it looks beyond just those four and also considers business tools in performing mission.”
Image credits: thegraphicshouse.biz, en.wikipedia.org, nabswgreaterboston.org. Peter Brinckerhoff, enamabusinesssolutions.com