CausePlanet Blog

Leading scientists who focus on brain activity say 95 percent of all thoughts, emotions and learning happen before we are aware of them cliparts hochzeit kostenlos herunterladen. Author Roger Dooley says that unfortunately, most marketing efforts bypass the immense subconscious and instead target the rational conscious mind.

Dooley claims that if you want to promote your cause more effectively, it’s time to stop focusing on just five percent of your donor’s brain kostenlose bewerbung herunterladen. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing is Roger Dooley’s homage to the value of applying brain and behavior research to better understand the decision patterns of those you seek to influence wordpad kostenlosen deutsch.

The book contains key strategies—100 to be exact—to target your constituency through face-to-face, online, print and other marketing channels herunterladen. Dooley answers three of our questions below in a recent podcast.

CausePlanet: Would you please comment on why incorporating “sensory features” into your donor marketing is so important sticker app kostenlos herunterladen?

Listen to his podcast answer here or read his answer below: Roger Dooley on sensory features

Dooley: Whenever we can engage multiple senses, our marketing is more impactful and memorable fifa 19 for free. Often, these additional senses offer a direct pathway to the donor’s brain. A scent, for example, can evoke memories or emotions, even without the person consciously processing the scent or even being aware of it cabal herunterladen. In some media, like print, it’s hard to engage multiple senses. In these cases, sensory words can be used. For example, the word “rough” lights up an area of the brain associated with touching, even when the word is used as a metaphor, as in a “rough day.”

CausePlanet: At what stage do most nonprofit marketers fail when trying to apply neuromarketing strategies spiele bei chipen?

Listen to his podcast here or read his answer below: Roger Dooley on when marketers fail

Dooley: Marketers tend to focus on facts and figures, features and benefits, and other logical appeals that are intended to persuade the donor or customer to act zug simulator herunterladen. Appealing to non-conscious motivators should be part of the process from start to finish. Using brain-oriented strategies is particularly important for nonprofit marketers apps downloaden hp. Usually, we buy products because we need them. We don’t have tangible benefits when we make a donation or volunteer our time. If product marketing is half psychology, nonprofit marketing is 100 percent psychology. It’s essential to identify and use the right triggers to get donors and volunteers on board.

CausePlanet: What interesting developments have you’ve discovered since Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing was published and that our nonprofit readers might find useful?

Listen to his podcast answer here. Roger Dooley on new developments

Want to learn more about how to apply Roger Dooley’s best practices to your donor communication? Follow him on Facebook, Twitter (@RogerDooley), subscribe to his newsletter, or listen to a podcast. You can also learn more about his latest book, The Persuasion Slide: A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind.

Learn more about this title and related book summaries.

Regrettably, history and results show we do a lot in fundraising that is counterproductive family tree for free. We recorded a podcast with Ellen Bristol, author of Fundraising the SMART Way, which provides you with tactics from the classic disciplines of performance management herunterladen.

The SMART Way is a methodology containing the guidelines, benchmarks, reporting methods, performance metrics, analytics and business intelligence needed to generate fundraising results dropbox paper bilder herunterladen. Highlights include improving time management through prospect-rating, managing move opportunities, and using root-cause analysis to optimize efficiency and connectivity to the mission geburtstagskarten zum herunterladen. More information on creating fundraisings on dugnad and other voluntary work.

Ellen Bristol’s Fundraising the SMART Way involves revolutionizing the way fundraising is managed versus the way fundraising is done antivirus program free full version pc. Bristol contends that if you apply her process management principles, you can greatly increase your productivity and sustainability.

According to Bristol, this process entails 1) identifying the results desired from the fundraising effort, 2) establishing performance targets and indicators, 3) developing methods of doing it that honor the organization’s values, and 4) holding the “do-ers” accountable sunny exploreren.

We asked Ellen Bristol to talk about what exactly she means by characterizing many of our fundraising efforts as counterproductive: Ellen Bristol on counterproductive fundraising

We also asked Bristol to explain why the performing management approach is more effective for fundraisers, volunteers and leadership: Performance management and engagement

Learn more about Bristol’s Leaky Bucket Study and how the results apply to you microsoft excel 2013 kostenlosen deutsch. Find Ellen Bristol on Facebook and Twitter @BristolStrategyGroup or at BristolStrategyGroup.com.

Learn more about Fundraising the SMART Way and other related books and summaries herunterladen.

We recently added Fail Better: Design Smart Mistakes and Succeed Sooner to our summary library because it addresses a critical gap in the body of work around failure lotus simulator herunterladen. According to coauthor, Kara Penn, Fail Better explores HOW failure is a path to success. We asked Penn about how you can make failure your ally, and more importantly, how to get better at it herunterladen.

Kara Penn: Failure is useful as tool for learning and improvement, if we are open to learning from missteps. But learning from failure is not guaranteed, so we have to work at it herunterladen.

I imagine most of you can recall a situation in a work or personal environment when failure occurred. We all do it! And it’s memorable. And like touching a hot stove, we tend very much not to ever want it to happen again stronghold 1 kostenlos. But if we can craft and increase control over how we fail and in service of what, we are receptive to a very powerful tool.

The Fail Better Method offers three practical stages to our project work where we can plan for smart mistakes and prepare for greater successes:

 

Launch: At the outset of a project or initiative, think about setting the groundwork for both project success and learning—combat common failure modes like not having the right resources or skills lined up for the project to succeed, not setting up a strong foundation of communication, or not building enough buy in to your efforts through key partners who can champion your work videoen van een website. In addition, this is a great time to think about how your plans and proposed action for moving forward in launching a program, service or idea tie to the actual outcomes you want to achieve ares music for free. Logic models or Theories of Change are tools common in the nonprofit sector that can help organizations think through this. These tools allow you to see if you’re building your approach on sound or faulty assumptions and can be used as a diagnostic tool later when needed to see what went right and what was off track herunterladen.

 

Iterate: Use implementation to test ideas, and be willing to have those efforts not be successful in service of learning rollenspiele kostenlos downloaden vollversion deutsch. For example, in a fundraising campaign, many of nonprofits use an end of year appeal letter as a way of reaching out to donors herunterladen. However, this is a perfect place for experimentation using a technique that many software developers use—A & B testing—try out two or three different versions of letters or even methods of engagement, and see which one gets the best results and brings in the most responsiveness and donations entire folder from dropbox. Use this information to build a better approach for next time. It’s relatively low risk and low cost. And gives you a lot of valuable information. Piloting programs instead of launching them outright at full scale is another way of minimizing risk and learning along the way so mistakes or failures are captured early and addressed, while successes can be scaled up. And finally:

 

Embed: As efforts draw to a close, we often fail to reflect on our work, review the data we’ve collected and share out our findings and insights with larger audiences. This lack of investment in learning at the end is VERY common, in nonprofits but all sectors. We are all busy, rushing into the next thing, but a lot is lost by not doing this and we prep ourselves to lose valuable insights—including pieces that were successful that we want to build on, and things that weren’t that we want to correct or improve for next time. Nonprofits can make time for this by employing a concept used by the U.S. military—an After Action Review—where teams involved in a project huddle up and document what went well, what went wrong, why, and what should be done differently next time. Documenting this information and creating some next steps to share and apply these insights can be a quick way for an organization to learn and improve.

Watch for future Q&A with Kara Penn about Fail Better when we talk about the circumstances when failure is at its best and how to create a culture that’s open to failure.

See more books and summaries related to this title:

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Accelerate: Building Strategic Agility for a Faster-Moving World

Made to Stick: Why Some Ideas Survive and Others Die

Image credit: Harvard Business Press (cover image), FailBetterNow.com

Leroux Miller’s comprehensive guide to curating content and the post regarding the importance of customer experience by Salesforce is the cornerstone to creating a climate of followers engaged in your organization’s fundraising and brandraising paint.net chip kostenlos.

The author’s vast number of nonprofit examples and specific guidance on why it’s important to create your content identity, build a plan based on your constituents’ preferences, and map out a functional timeline are only a few of the passage highlights in this book discord pc.

You’ll have answers to some of the most popular questions like, “What are the benefits and drawbacks of each online channel?” “What three questions should my homepage answer?” and “How do I allow for content surprises in a pre-planned editorial calendar?”

The secret in Leroux Miller’s sauce is she practices what she prescribes antivirenprogramm herunterladen. She has worked out the kinks in all the methods and tools she recommends and has done so single-handedly. So, if you’re wondering if your small or sophisticated shop can implement her approach, wonder no more herunterladen.

We asked Leroux Miller about injecting soul into your use of technology and what’s around the corner for nonprofits:

CausePlanet: Hi, Kivi docplayer pdf herunterladen. Many thanks for the much-anticipated book about content management. What would you most like readers to know about how your book uniquely adds to the body of work on this topic cursor herunterladen?

Leroux Miller: Nonprofits are trying to change the world–and that’s hard! That’s why I believe content marketing in the nonprofit world is much harder than in the for-profit world but also potentially more powerful, too herunterladen. It’s all about making strong connections with participants, supporters and influencers and showing how relevant your organization is to their lives so they’ll help you change the world nur wow classic herunterladen. This book is for and about nonprofits and how they use content; it’s not just slapping business advice on to the nonprofit world.

CausePlanet: Content management is constantly evolving in light of the channels that seem to emerge every day and the tools with which we can better communicate adobe programs. If you added new content to your book, what might the topic be?

Leroux Miller: I think it would be an expansion of chapter sixteen on the technology of content marketing microsoft updates manuell herunterladen. In just a few short years, the technology the corporate world uses now to customize your experience on some of your favorite websites will be available and affordable to even small nonprofits, too. That will change everything.

Learn more about this book and our summary.

Check out Kivi Leroux Miller’s slide deck.

Questions? Email us at Support@CausePlanet.org.

Image credit: TheNerdyNonprofit.com

The number of tools and the amount of noise around us grow by the day microsoft office outlook 2007 gratisen. With choice comes complexity, and our environment changes constantly, due to technological, generational and marketing shifts.

Redefine your audience for today’s current climate with the help of author Kivi Leroux Miller herunterladen. Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money delivers on the title and much more zum herunterladen filme.

Without the benefit of a multichannel communications plan like Leroux Miller’s, your organization pushes out mass-messaging in a variety of unplanned channels and hopes that a few calls to action land in receptive hands.

But with Leroux Miller’s guidance, you will develop a solid marketing plan and implement a dynamic content strategy, step by step, that will attract generous donors. You can find more marketing information online.

In our Page to Practice book summary of Content Marketing for Nonprofits, we asked Leroux Miller about repurposing content. Here are some great reminders and tips:

CausePlanet: We love your passage on repurposing content–it’s liberating to know you support this strategy. What’s one of the best examples you’ve observed or you personally use that you would recommend to our readers?

Kivi Leroux Miller: I rarely create anything new without knowing how I will use it in at least three ways. Sometimes it’s just an inkling, but everything gets reincarnated at some point. I am always expanding or reworking things I did earlier. It’s a way of life for creative professionals, including marketers! 

CausePlanet: In your book, you discuss one of many content strategies, including “Foraging and Filtering: Curating Content Created by Others.” What are some of the online tools you prefer to use when organizing thoughts and ideas within the same subject area?

Kivi Leroux Miller: The specific tool you use is less important than the tagging or labeling system you use. You have to know how to identify things you find so that you can find them again later! But since you asked, we use Diigo and Evernote regularly.

Learn more about this book and our summary: http://www.causeplanet.org/pagetopracticelibrary/detail.php?id=121

More titles and their summaries on this topic:

The Money-Raising Nonprofit Brand

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

How to Write Fundraising Materials That Raise More Money

Mobile for Good: A How-To Fundraising Guide for Nonprofits

If you’re looking to improve your website, you’re not alone how to download gimp. According to Captivate and Engage coauthors, Jay Wilkinson and Randy Hawthorne, nonprofits relaunch their websites about every two years wie viele lieder kann man bei apple musicen. This is due to several factors.

Are “go-to geeks” the answer?

Primarily, nonprofits hire website designers whom the authors affectionately call “go-to-geeks.” These professionals are tech-savvy but the authors argue that a great site is more about mission, vision and cause more than about technology kostenpflichtige apps downloaden android. “No programmer can manufacture those components,” explain Wilkinson and Hawthorne.

The doing-more-with-less fallacy

Another reason why nonprofits find themselves in a constant state of website revision is the “fallacy of doing more with less.” This is based on the idea that you should make decisions based on cost rather than value. “Get as much as you can for as little as possible.” Unfortunately, this philosophy contributes to a very short shelf life for your website.

Look at ROI and mission before you leap

When we asked Jay and Randy about preliminary considerations before you launch a website, they had the following answer that touched more on the fallacy mentioned above. We also asked about one of their primary recommendations: connecting the website to the mission. Read on.

CausePlanet: What is your advice for nonprofits that want to make the initial investment to build a website the right way? What are the preliminary considerations?

Wilkinson and Hawthorne: First and foremost, don’t fall into the “we have to do more with less” trap by focusing entirely on the cost of the website. Way more important than cost is the return on investment, or ROI. A nonprofit could spend $50,000 on a website and double its money by increasing contributions or spend $500 and get nothing in return except for a bland site with a few photos and its mission statement.

Which one “costs” more for the nonprofit? Fortunately for everyone, great nonprofit websites with gargantuan ROIs don’t have to cost $50,000. We recommend finding a provider that specializes specifically in working with nonprofits. It has probably already built the functionality that you’ll need—meaning it’s not starting from scratch. Then, know what you want. Take the time to seek out other nonprofit websites to cite as examples. It’s the single best way for a developer to know how best to please you.

CausePlanet: You stress the importance of getting in touch with your mission, vision and values before engaging in the business of enlisting technological help. Have you seen any of your clients do this successfully and what did that look like?

Wilkinson and Hawthorne: Yes. We see it all the time. Every web developer worth her salt will tell you that when the leadership team for the nonprofit is involved in providing direction for the website, the product always comes out better. The closer someone is to the heart of the organization, the more insight and guidance she can give. 

Nonprofits find themselves in a constant state of website revision because of the ‘fallacy of doing more with less.’

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A great example of this is the Groundwater Foundation at Groundwater.org. The President, Jane Griffin, is involved in every aspect of the website. As a result, the purpose and mission of the organization is deeply embedded into the site’s DNA. You can’t visit the website without gaining a sense of its mission.

See book summaries related to this topic:

Captivate and Engage: The Definitive Guide for Nonprofit Websites

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

Image credits: Groundwater.org, NonprofitHub Press

Bruce Weinstein presents ten qualities that clarify what it means to be a high-character employee in his latest book, The Good Ones: Ten Crucial Qualities of High-Character Employees solitaire gratis downloaden.

Stories from employers and employees illustrate how these traits are critical to the long-term success of your nonprofit and to the employees who exhibit them edrawings downloaden. This book contains advice for the employer, the interviewee and employee in search of a character fit.

We asked author Weinstein about his favorite interview question icloud inhalte herunterladen. 

CausePlanet: What is your favorite job interview question that reveals character and why?

BW: “Have you ever cheated, and if so, what did you learn from it?”

Several of the leaders I spoke with in doing research for The Good Ones told me, “You’d be surprised how often people will just come out and tell you about the dishonest things they’ve done.” I agree kann man anno 1800 downloaden.

From time to time I interview high school students who are applying to the college I attended, Swarthmore. A few years ago, I mentioned to Rob, the young man I was interviewing, that I’d written a book called Is It Still Cheating If I Don’t Get Caught sicher b2 herunterladen? I told him how dismayed I was by the stories of cheating in high schools and colleges and asked him point-blank if he had ever misrepresented himself herunterladen.

“Yes,” he said. “My friends and I have done it more than once. School is so competitive now, you have to cheat to get good grades.”

Rob got a “Do not admit” recommendation from me on the college evaluation form herunterladen.

There are two downsides to asking a job candidate a direct question about dishonesty youtube video downloaden apple. First, it immediately strikes fear in the candidate’s heart, even if the candidate is an honest person. I don’t like the idea of making people squirm Download the card game solitaire for free.

The second downside is that the question seems to present a no-win situation. The candidate may reason that if she admits to having cheated, she won’t get the job, but if she lies, she’ll get caught in a fib minecraft für mac kostenlos downloaden.

But the savvy interviewer will not reject candidates simply because they have admitted to cheating. What bothered me about Rob wasn’t so much his academic dishonesty but the fact that he exhibited no remorse for having cheated and even attempted to justify it.

The honest person has a strong emotional commitment to the truth, and leaders who evaluate for character as well as competence serve their employers—and themselves–well.

I’m happy to help readers of CausePlanet any way I can.  If you have any questions about this material, please call me any time at 646.649.4501 (U.S.).

See also:

The Good Ones: Ten Crucial Qualities of High Character Employees

Match: A Systematic, Sane Process for Hiring the Right Person Every Time

Mission-Based Management: Leading Your Not-for-Profit in the 21st Century, 3rd Ed.

Image credit: carnegiecouncil.org, skiprichard.com

How to Be Great at Doing Good author Nick Cooney argues that none of us has been taught what it means to truly succeed at doing good in the world. What’s more, we have never been prompted to give charity the seriousness and rigor it deserves.

“Although it may feel counterintuitive or even cold-hearted to take a numbers-based approach to charity, Cooney reveals that making calculated decisions isn’t just possible, it’s absolutely necessary if we want to succeed at helping others.”

Through a series of enlightening studies in human behavior, compelling interviews with philanthropy professionals, and applied personal experiences from founding and managing top-rated nonprofits, Cooney presents an eye-opening examination of our traditional approach to succeeding at charitable leadership and philanthropy autocad 2011 kostenlos downloaden deutsch.

The author’s challenge to you

It’s a challenge to get serious about charity. His challenge rests on two premises: “1) The first premise is that the goal of charity is to make the world a better place. It is to help those who are suffering and to increase well-being. 2) The second premise is that in whatever capacity you carry out charity—as a donor, a volunteer, or a nonprofit worker—you want to succeed as much as possible.”

At the time this book was published, Americans donated only three percent of their income to charity and participated in an average of 15 hours a year volunteering z0r herunterladen. If every dollar and minute should be maximized to its fullest potential, donors, volunteers and nonprofit leaders must overcome their dependency on assumptions rather than facts, which are primal barriers to smart decision making, and avoid navigating choices based on emotional tendencies, among other things.

A tall order but one that Cooney asserts is worth pursuing if we genuinely want our charitable leadership and philanthropy to be truly great. What that means for nonprofits is a new language used with donors that empowers and informs ts icons download kostenlos. What that means for donors is applying rigor to giving so the dollars do the most good.

Doing good or doing great? A tale of two charities

Cooney gives the example of the Theatre Communications Group versus the Seva Foundation. The theater group’s mission involves improving communications between theaters and workers so they can learn from each other. The Seva Foundation works to reverse blindness in India caused by cataracts. It sends surgeons to India to remove cataracts through a simple and inexpensive procedure. It combats blindness in over 100,000 people each year.

The author discusses which charity makes the world a better place by “reducing suffering and increasing well-being.” When we confront the brutal fact that not all charities do the same amount of good, the Seva Foundation is more successful in making the world a better place. It reduces more suffering and increases the well-being of hundreds of thousands of people for their lifetimes. It also does it inexpensively.

Therefore, contributing to a theater organization can certainly be a personal passion and can consume some of the 97 percent of Americans’ income that is not dedicated to charity. But to actually help people and reduce their suffering, the Seva Foundation deserves your charitable dollars.

Three steps toward making the most impact 

An excerpt from our Page to Practice book summary…

CausePlanet: You stress that people need to go against their natural, emotional instincts to support charities that make an efficient impact. Awareness is the first step, you say, but what other concrete steps can people take and how can they create a support system so a mass of people can move in this direction?

Nick Cooney: As I say in the book, empathy and compassion should be the fuel that we put in our tank, the things that motivate us to give. But they should not be the hands on the steering wheel that decide where to give. Instead, we should try to think logically and dispassionately about the very best places to give.

Some concrete steps to help make that happen are first, realize that the reason we donate is to do good–namely, to reduce the suffering or increase the happiness of others. If we really care, we should donate where it will do the most good–decrease the most suffering, increase the most happiness.

And that means not necessarily focusing on the causes that we feel most interested in at the moment, or that are the most relevant to us, or that are local to where we happen to be living. Rather, it means trying to find the causes where our dollars will do the most good, even if it’s not a cause or a charity we’ve thought a lot about before. So realizing that and internalizing it is step one.

Step two is look for what info is out there already, for example sites like Animal Charity Evaluators and Givewell. I also recommend browsing the site of the Open Philanthropy Project, which has tried to do some of this same sort of analysis.

Third, connect with others who are already trying to think about and carry out charity in this way. Places like The Center for Effective Altruism have some helpful resources for connecting with others who want to do the most good with their money (or time).

See book summaries on related topics:

Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World

With Charity for All: Why Charities Are Failing and a Better Way to Give

Do More Than Give: The Six Practices of Donors Who Change the World

Small Change: Why Business Won’t Save the World

Charity On Trial: What You Need to Know Before You Give

Image credits: wiley.com, charitycoverdalefury.com, thephilanews.com, nickcooney.com

If you’re like me, you’re involved with one, two or more boards that would love to share the table with a thriving minority in the U.S avis rechnung herunterladen. In fact, minority won’t be an accurate description by the year 2060. Join me in getting acquainted with the first book that squarely focuses on describing the principles and practices of how Latinos lead in our communities autorennen downloaden. Bestselling author, Juana Bordas, has written The Power of Latino Leadership: Culture, Inclusion and Contribution. Bordas has also written Salsa, Soul and Spirit onedrive geteilte ordner herunterladen.

In Latino Leadership, author Juana Bordas takes us on a path to the very heart of Latino leadership. She explores 10 principles that illustrate how inclusive, people-oriented, socially responsible and life-affirming Latinos are in their grass roots efforts java runtime environment free. This book will inform every one of us about the nuances of Latinos in the social sector.

You’ll find her answers to our interviews questions in our recent podcast very informative below textbooks for free. Thank you, Juana!

6) How can nonprofits help with the goal in this quotation: “So how do leaders motivate people to do the hard work of community building and commit to the long-term struggle of creating a more equitable society?”

Image credit: Berrett-Koehler Publishers

According to Ken Burnett, “Our nonprofit sector is bleeding to death. We’re hemorrhaging donors, losing support as fast as we find it, seemingly condemned forever to pay a fortune just to stand still. It’s time we stemmed the flow.”

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. Burnett brings the right amount of warning to the issue. Burnett is right. Our social sector is in dire need of determined action to diminish donor attrition invitation cards 80 birthday for free.

Why?

A few of the many reasons include the following: Attrition costs our organizations billions of dollars and effort. It suffocates the other mission-related work we’re trying to do. It undermines the sector as a whole. Unfortunately, many fundraisers accept low donor retention as a fact of life herunterladen.

Roger Craver says it doesn’t have to be that way. Craver has unpacked the answers to many of the challenges nonprofits face with attrition such as shifting the fundraiser’s focus to what matters most to donors, overthrowing retention barriers, responding efficiently and more.

Thanks to a study of more than 250 organizations, Craver and his collaborators have introduced a framework for boosting retention and the lifetime value of donors herunterladen. This framework is the foundation to improve each of the retention issues he presents, from redefining loyalty to understanding authentic engagement.

We asked Craver about how to make a case for retention activities if you need to enlist your colleagues and leadership in the process. We also had him share insights on the metrics you should measure:

CausePlanet: How do you convince nonprofit organizations that focusing on donor retention is worth the extra time, effort and expense autogenous training?

Craver: Year after year for the past decade, donor-retention rates have been sinking. Today, they’re at an all-time low.  According to studies by the Association of Fundraising Professionals, every $100 raised from new donors was offset by $100 in losses because of attrition. All this despite the facts that organizations have

– a 60-70 percent chance of obtaining additional gifts from an existing donor.

– a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor windows 10 voor mac downloaden.

– but less than a 2 percent chance of obtaining a gift from a prospective donor (actuation).

So one thing should be glaringly obvious. The bulk of an organization’s fundraising spending should be aimed at holding onto and building relationships with existing donors, not in acquiring new ones herunterladen. It’s called “retention.” Unless an organization’s goal is to never grow and eventually decline, the failure to focus on retention is ultimately ruinous as the organization’s support shrinks like a raisin in the sun.

CausePlanet: Would you talk about how the metrics you have developed (lifetime value, etc.) help a nonprofit track its fundraising and justify its time and effort igo kartenupdatesen und installieren.pdf?

Craver: There are some fundamental metrics that serve as a sort of fundraiser’s GPS—Retention Rates and Lifetime Value. They quickly and easily indicate whether an organization is relevant to its donors.

Number of new donors making a second gift: A harbinger if not dead-on predictor of the retention rates and Lifetime Value an organization is likely to enjoy in the future zu downloaden oder downloaden.

Number of new donors retained into the second year: If you ask and answer the question as to why so many donors leave the first year and what your organization is doing to lose them and hold them, you’ll be on a true track to growth. Fail to answer them, and it’s more of the same.

Multiple Year Retention Rate: Same as above, but by tracking these year by year you can spot trends, problems and opportunities herunterladen. Why? Because year-over-year comparisons of this metric will trigger additional questions and answers for improving your program.

Lifetime Value of a Donor (LTV): At the end of the day all the actions you take to improve retention, average gift and donor commitment will be reflected in the Lifetime Value of each donor and all donors collectively. This is the key metric on which you can benchmark, guide and then track the success–or failure–of your intermediate and long-term strategies.

Craver provides countless data bases from which once can import data, and in turn, helps in retaining donors including Cliff Notes to his own advice at the end. From what drives donors to stay to what prompts them to leave, Craver makes it impossible to look the other way on retention–and your nonprofit will be better for it.

There’s never been a better time for Roger Craver’s book. Why let one more hard-won donor leak through the bucket when instead, she could be a lifetime supporter of your organization. Simply put, calculate the cost of repeated acquisitions versus the renewal of a donor who is predisposed to support you.

See other book summaries related to this title:

Fundraising the SMART Way™: Predictable, Consistent Income Growth for Your Charity + Website

Fundraising When Money Is Tight

Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

Image credits: blog.capterra.com, bloomerang.com, pinterest.com, retentionfundraising.com