Six ways to get more website traffic from your Facebook page

One benefit of having a Facebook Page is that once you build up a healthy community, you can start directing it to your website to join an email list, sign a petition, donate or take some other action.

But have you optimized your Facebook Page for this purpose?

Here are six ways to increase the amount of website traffic you’re getting specifically from your Facebook Page:

1. Optimize your Info Tab–-Your info tab should be optimized for search and viewers (overlapping goals). You optimize the info tab for search by filling in the appropriate fields with keyword-rich content. You can research the best keywords by using Google’s Keyword Tool and Google Analytics. You optimize your info tab for viewers by writing compelling copy for your info tab.

Within your info tab, make sure your put your website URL in the URL field. Also, enter specific URLs to pages related to each section. For example, in the “mission,” add a link to the page on your site that talks about your mission.

2. Create a Custom Tab–-Not only will this convert more Facebook users into fans, it will be another way to drive more traffic to your website.

3. Add your URL in your About Section--Within your info tab, you can include your website’s URL in the “About” field. This creates a clickable link just below all the tabs on your Page (as shown below).

4. Post Links in Updates–-It’s great to put links to your site in your website, but the reality is that most Facebook users see your content in their news feed. This is why you also want to publish Facebook Page stories that include compelling headlines, excerpts and of course, links to your website.

If you have a blog, you can use Networked Blogs or Post Planner to automatically post blog posts on your Facebook Page with an RSS feed. And don’t use URL shorteners!

5. Post a Short Video–-A creative and unique way to drive traffic to your site is to post a video talking about specific content on your page. For example, you could post a video talking about a petition or a fundraising campaign. And you don’t have to spend a lot of money to create these videos. (Hint: Flip camera or iPhone). Bonus points if you use YouTube.

6. Use Google Analytics–-You can use Google Analytics to measure visits, page views, exit pages, time on your site and more by using UTM tags. Simply put, UTM tags allow you to easily append existing URLs on your site so you can track them easier.

For example, on the Inbound Zombie Facebook Page, I know exactly how many people click on the links and the banners on this tab with UTM tags.

Special thanks to John Haydon for this post, which was originally published on March 9, 2012 at The Nonprofit Facebook Guy powered by Inbound Zombie

See also:

Facebook Marketing for Dummies

Social Change Any Time Everywhere

Content Marketing for Nonprofits

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