Write fundraising materials that raise more money
Have I said what amazing things the organization did or would do with their gifts?
Did I mention worthwhile results? Real accomplishments?
Did I link these accomplishments back to charitable giving?
Did I celebrate the donor as the hero?
Did I talk about the organization’s cost efficiency?
Is it bold, passionate? (Not bland, predictable or boring?)
Is the tone conversational?
Is the publication as a whole a quick read using short sentences and action verbs?
Have I eliminated jargon?
Am I using statistical evidence like a spear to make a single important point?
Can I use a testimonial anywhere to inspire the faithful and calm the doubters?
Have I made at least one offer they can respond to?
The secret to the response: the offer is king, says Ahern. The richer you make the offer, the better the response. For example, people can’t resist matching gift campaigns. Don’t bury the offer at the end of your copy—make it bold and not easy to miss.
For more information about Tom Ahern’s book and more expert advice, visit www.aherncomm.com.