Why you need a mobile media budget at your nonprofit
Any doubts you may have that social networks aren’t powerful or don’t need to be a priority in your communication and fundraising efforts can now be put to rest, according to Mobile for Good author Heather Mansfield.
A comprehensive and thoroughly researched resource for nonprofits, Mobile for Good helps you master mobile content distribution on social networks so you are more likely to experience fundraising success. She provides recommended software, helpful checklists and nonprofits you should model. Advanced users will find a section dedicated to nonprofit staffers who are ready to tackle more challenging strategies.
What I found particularly interesting were some of the statistics Mansfield shares early on in her rationale for why nonprofits need to pay attention to mobile and social media. I’ve put them in an infographic for you.
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