Why you need a mobile media budget at your nonprofit

Any doubts you may have that social networks aren’t powerful or don’t need to be a priority in your communication and fundraising efforts can now be put to rest, according to Mobile for Good author Heather Mansfield.

A comprehensive and thoroughly researched resource for nonprofits, Mobile for Good helps you master mobile content distribution on social networks so you are more likely to experience fundraising success. She provides recommended software, helpful checklists and nonprofits you should model. Advanced users will find a section dedicated to nonprofit staffers who are ready to tackle more challenging strategies.

What I found particularly interesting were some of the statistics Mansfield shares early on in her rationale for why nonprofits need to pay attention to mobile and social media. I’ve put them in an infographic for you.

Mobile for Good (1)

Nonprofit book summaries related to this post:

Mobile for Good: A How-To Fundraising Guide for Nonprofits

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

The Networked Nonprofit: Connecting with Social Media to Drive Change

Measuring the Networked Nonprofit

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community

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