[Podcast] Much of what we do in fundraising is counterproductive
Regrettably, history and results show we do a lot in fundraising that is counterproductive. We recorded a podcast with Ellen Bristol, author of Fundraising the SMART Way, which provides you with tactics from the classic disciplines of performance management.
The SMART Way is a methodology containing the guidelines, benchmarks, reporting methods, performance metrics, analytics and business intelligence needed to generate fundraising results. Highlights include improving time management through prospect-rating, managing move opportunities, and using root-cause analysis to optimize efficiency and connectivity to the mission.
Ellen Bristol’s Fundraising the SMART Way involves revolutionizing the way fundraising is managed versus the way fundraising is done. Bristol contends that if you apply her process management principles, you can greatly increase your productivity and sustainability.
According to Bristol, this process entails 1) identifying the results desired from the fundraising effort, 2) establishing performance targets and indicators, 3) developing methods of doing it that honor the organization’s values, and 4) holding the “do-ers” accountable.
We asked Ellen Bristol to talk about what exactly she means by characterizing many of our fundraising efforts as counterproductive: Ellen Bristol on counterproductive fundraising
We also asked Bristol to explain why the performing management approach is more effective for fundraisers, volunteers and leadership: Performance management and engagement
Learn more about Bristol’s Leaky Bucket Study and how the results apply to you. Find Ellen Bristol on Facebook and Twitter @BristolStrategyGroup or at BristolStrategyGroup.com.