Model statement versus mission statement: Do you have both?
When engaged in decision making, nonprofit leaders typically look at financial sustainability and programmatic sustainability in isolation from one another. Because a blended approach is seldom used by boards and leaders, important decisions are made out of context, leaving the organization at greater risk for future viability.
In Nonprofit Sustainability, the authors demonstrate how to use an adaptable tool called the “Matrix Map,” which is extremely helpful in visualizing what programs merit nurturing, require dissolving or compel us to maximize them based on their profitability and impact. Matrix mapping can be used for simple decisions, complex collaborations, mergers, planning and fundraising feasibility. The authors claim that Matrix Maps foster discussion, facilitate strategic options and ensure that decision makers keep both aspects of sustainability front and center.
Nonprofit Sustainability uses three fictitious organizations to illustrate how to use the Matrix Mapping tool and introduce the concepts of business models, sustainability and financial viability in the nonprofit setting. According to the authors, financial sustainability is not only a legitimate goal, it is a necessary and intrinsic goal. Furthermore, most nonprofits are now employing hybrid revenue strategies where they combine donations, earned income, contracts, grants and other income types. Consequently, financial goals must be set and managed differently for each revenue stream.
Whether it is purposeful or not, every nonprofit has a business model, say the authors. Even though every program is managed individually, each must operate within an overall strategy. The authors assert that leadership’s role is to develop and communicate that strategy so all the activities operate within one vision, which makes the business model viable.
CausePlanet: One of the most intriguing imperatives I read in this book was the importance behind describing what success will look like. So I asked Bell, Masaoka and Zimmerman “What is the best use of a business model statement as it relates to the mission statement?”
Zimmerman: “Mission statements discuss what the organization wants to accomplish typically in broad, inspirational terms. Business model statements are more specific and provide details not only on how the organization carries out its mission but also how it pays for it. So, for example, an early childhood education center’s mission statement might be:
“To support the intellectual, physical, spiritual and emotional development of children so they become self sufficient, contributing members of the community,”
but their business model statement might read:
“We provide early childhood education and daycare services for children ages three to five supported by government funding and subsidized through the generosity of individuals.”
The statement acts as a guide for the board in explaining the business model and helps focus them on the programs and revenue strategies that create a successful organization.
For more discussion about Nonprofit Sustainability, you can follow the authors: Jan Masaoka at Blue Avocado (www.blueavocado.org), which is an online magazine for nonprofits where the discussion on this topic and many others is continuing. Both Jeanne Bell and Steve Zimmerman contribute there and can also be reached via their respective organizations: Compasspoint (www.compasspoint.org) and Spectrum Nonprofit Services (www.spectrumnonprofit.com).