Content marketing for nonprofits: Don’t forget to rinse and repeat

rinseandrepeatThe number of tools and the amount of noise around us grow by the day. With choice comes complexity, and our environment changes constantly, due to technological, generational and marketing shifts.

Redefine your audience for today’s current climate with the help of author Kivi Leroux Miller. Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money delivers on the title and much more.

Without the benefit of a multichannel communications plan like Leroux Miller’s, your organization pushes out mass-messaging in a variety of unplanned channels and hopes that a few calls to action land in receptive hands.

But with Leroux Miller’s guidance, you will develop a solid marketing plan and implement a dynamic content strategy, step by step, that will attract generous donors.

In our Page to Practice book summary of Content Marketing for Nonprofits, we asked Leroux Miller about repurposing content. Here are some great reminders and tips:

CausePlanet: We love your passage on repurposing content–it’s liberating to know you support this strategy. What’s one of the best examples you’ve observed or you personally use that you would recommend to our readers?

Kivi Leroux Miller: I rarely create anything new without knowing how I will use it in at least three ways. Sometimes it’s just an inkling, but everything gets reincarnated at some point. I am always expanding or reworking things I did earlier. It’s a way of life for creative professionals, including marketers! 

CausePlanet: In your book, you discuss one of many content strategies, including “Foraging and Filtering: Curating Content Created by Others.” What are some of the online tools you prefer to use when organizing thoughts and ideas within the same subject area?

Kivi Leroux Miller: The specific tool you use is less important than the tagging or labeling system you use. You have to know how to identify things you find so that you can find them again later! But since you asked, we use Diigo and Evernote regularly.

Learn more about this book and our summary: http://www.causeplanet.org/pagetopracticelibrary/detail.php?id=121

More titles and their summaries on this topic:

The Money-Raising Nonprofit Brand

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

How to Write Fundraising Materials That Raise More Money

Mobile for Good: A How-To Fundraising Guide for Nonprofits

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