Become indispensable by being a “Shortcut”

Be A Shortcut: The Secret Fast Track to Business Success (Wiley, 2009) by Scott Halford is a book we can all learn from in these crazy, uncertain times. It is written in a practical and easy-to-read way, with lots of stories that illustrate what it means to be a “Shortcut” – a person, business, service, or product that people can’t live without. Isn’t that something we’d all like to be?! Many of the stories are about companies, services, and products we use everyday – iPod, Google, the Geek Squad. Others are about people like you and me who have found ways to make themselves indispensable because of the value they bring. There is a practical aspect to the book that helps readers size up their own Shortcut qualities –  this includes a quiz (which is also available for free online at www.BeAShortcut.com ) and lots of practical, how-to ideas that can be put to use immediately. In this time when we all need ideas and inspiration about what to do next, this book hits the mark.

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