Michaela Hayes is principal of Hayes Marketing & Communications (www.hayesmarcom.com), a consulting firm focused on market research, marketing strategy and planning, branding and communications. She is a co-author of books on strategy and partnerships in the social sector, and has published articles on market research, marketing, communications and strategy in numerous professional journals. She teaches marketing research at San Francisco State University and in Dominican University’s Green MBA program. She can be reached at michaela@hayesmarcom.com.
To many, “brand” is a corporate sector concept. While you may not think of your nonprofit as having a brand or a “brand identity,” it does. Overlooking this is a huge mistake, not to mention a major missed opportunity. It’s not enough to have a
Kellie McElhaney is on a mission to transform the way corporations do business herunterladen. As the founding director of UC Berkeley’s Center for Responsible Business, an adjunct professor at the Haas School of Business, a corporate consultant and a sought-after speaker, McElhaney has a highly-visible platform from which to make her case age of empires... Read more
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