Jocelyne Daw

Jocelyne Daw is an internationally recognized pioneer and leading expert in the development of authentic business and community partnerships and in the integration of social purpose, corporate citizenship and community engagement. As the Founder & CEO of JS Daw & Associates, she has guided organizations to build partnerships and move beyond traditional models of fundraising, marketing, corporate giving or community engagement to fuel positive social change. For over 25 years, she has embraced a steadfast commitment to building substantive and sustainable business-community partnerships and has developed dozens of innovative, mutually beneficial relationships that have delivered solutions for society and business. Jocelyne believes that business is a dynamic part of the communities it serves. Jocelyne is the internationally published author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley, 2006) and co-author of Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results (Wiley, 2010). She is a keynote speaker for North American audiences. Reach her at

Corporations have much to gain from modeling great nonprofit brands

Spotting an exceptional brand is easy, but building one is one of the most important challenges every organization faces. So how do you build a brand that breaks through? And is there a difference from one sector or industry to the next? That was the challenge that I was presented when approached to write a... Read more

Building a social purpose brand: the new nonprofit imperative

If the 2000′s was the decade of “why,” 2012 and beyond will be about social purpose and creating a clear value proposition for your nonprofit organization. How do you create this and engage your stakeholders in your social purpose and the value you create for society?

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