Spotting an exceptional brand is easy, but building one is one of the most important challenges every organization faces. So how do you build a brand that breaks through? And is there a difference from one sector or industry to the next? That was the challenge that I was presented when approached to write a... Read more
If the 2000′s was the decade of “why,” 2012 and beyond will be about social purpose and creating a clear value proposition for your nonprofit organization. How do you create this and engage your stakeholders in your social purpose and the value you create for society?