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Overcoming challenges with a social marketing approach |
Feb 16th, 2010 | By: Philip Kotler and Nancy R. Lee Philip Kotler and Nancy Lee’s Up and Out of Poverty is an extremely helpful social marketing guide about the essential principles, misconceptions, and challenges. Through the lens of the poverty issue, Kotler and Lee offer a concise 10-step model for developing a social marketing plan that reflects a systematic process and ... |