| |
 |
|
|
|
 |
Denise McMahan
Denise McMahan is the Web publisher for CausePlanet.org and has worked and consulted on behalf of nonprofits and higher education in fundraising, business development and community relations. She’s committed to helping community leaders get smarter faster with books, news and information at CausePlanet.org. Email us at info@causeplanet.org |
|
|
Parking meters become change agents
Feb 9th, 2007 | By: Denise McMahan
If someone asked me to think of an everyday item that conjures up goodwill, it wouldn’t be a parking meter. In fact, a meter would probably fall close to the bottom of the list, since most memories entail a parking ticket or me rushing to the car when ... 
Social marketing strategies explored by those fighting poverty
Feb 1st, 2010 | By: Denise McMahan
The best way to describe Philip Kotler and Nancy Lee’s "Up and Out of Poverty" is that it’s a nonprofit lesson in how to use social marketing by illustrating the steps through the very real and pervasive issue of poverty. This terrific social marketing case study of ...
Ready, set, influence: A nonprofit leader’s guide for influencing boards, prospects and peers
Feb 23rd, 2010 | By: Denise McMahan
No matter where you are in the organizational food chain, you probably have to exert influence to get your job done. In the book, Influencer, authors Patterson, Grenny, Maxfield, McMillan and Switzler explore how to master six sources of influence. These sources of influence are based on the premise that almost ...
Raise more money and visibility with smart communications
May 3rd, 2010 | By: Denise McMahan
Despite the fact that a sound communications plan is the foundation of effective fundraising, advocacy and community relations, many nonprofits often leave little in their budget to pay for research, planning and execution, let alone a ...
Reality show takes a page out of "Brandraising"
May 18th, 2010 | By: Denise McMahan
It hit me last night when I saw a commercial for American Idol. The cast must have read Sarah Durham's new book called Brandraising. I knew Durham and her New York agency colleagues at Big Duck were hip, but her guidelines for success ...
Seven steps for building your best LinkedIn profile with the Brandraising approach
Jun 9th, 2010 | By: Denise McMahan
LinkedIn is all about connecting with others who share commonality. This, of course, can be said of all social networks, but if you want to maximize your professional network, building a personal brand is essential. Most nonprofit leaders make the mistake of
...
Surprising discoveries about change from "Switch"
Jul 19th, 2010 | By: Denise McMahan
In the last two weeks, we have explored highlights from our July Page to Practice feature: Switch:How to change things when change is hard. Join us for another excerpt from a conversation with authors Chip Heath and Dan Heath with ......
Shape up your social media strategy with Kanter's "spreadsheet aerobics"
Sep 7th, 2010 | By: Denise McMahan
In light of our Page to Practice feature, "The Networked Nonprofit" by Beth Kanter and Allison Fine, we’re pleased to cross-post one of Beth Kanter’s recent blogs to give you a sample of what you can find in this terrific book. I had the pleasure of attending a conference where Beth was
...
|
|
|
|
