Liking pages is no longer a requirement for conversation. Taking this requirement away will create greater awareness of your nonprofit and allow you to gain valuable insights about "people on the fence." (I am interested in your organization, but not enough to like your page--at least not yet...). This is not different from...
Read moreOne benefit of having a Facebook Page is that once you build up a healthy community, you can start directing it to your website to join an email list, sign a petition, donate or take some other action. But have you optimized your Facebook Page for this purpose? Here are six ways
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Read moreYour website is your primary marketing machine on the internet. It’s the headwaters people go to when they want to swim upstream to find out what you’re really about...
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