Our
firm LaPiana Consulting works with dozens of organizations each year on
planning: strategic planning, business planning, succession planning—you name
it. We also specialize in strategic restructuring: mergers and other forms of
partnership between and among nonprofit organizations. All nonprofits engage in
the former, many in the latter. Our belief is an organization should never
tackle one without giving serious consideration to the other.
Every
nonprofit does at least some of its work in collaboration with others. Most
could go further, however. Joint programming, back office consolidation, joint
venture, merger, collaborative scaling, networked action, collective impact—there
are many ways to increase impact by working with others. How and when should an
organization plan for this? What kind of planning is called for? What should an
organization tackle first? To answer these questions, we consider planning from
three angles.
1. Planning as Catalyst
Strategic
planning is the most common approach to strategy formation. Organizations also
form strategy in “real time.” The latter approach is a big focus of ours and
the topic of one of our books, The Nonprofit Strategy Revolution: Real-Time Strategic Planning in a
Rapid-Response World, which argues the environment is changing so rapidly, nonprofits need
to be forming, evaluating, and updating strategy on an ongoing basis, not just
every two, three, or four years, when the latest strategic plan expires.
Regardless
of the model used, strategy formation involves careful consideration of
internal factors (mission, vision, business model, big questions) and external
realities (trends, competitive landscape, market position, competitive
advantage, need/demand). A single organization may begin a strategy formation
process without any specific intent to partner, but the simple act of
addressing the question, “Is there any
way in which partnership could allow us to better advance our mission?” may
open doors to previously unrecognized opportunities.
Succession
planning is another opportunity to consider
partnership. Succession planning is the ongoing process of defining the
organizational roles and capacities needed for success and of identifying and
developing personnel to prepare them to fill those roles as needed. It may also involve considering “out of the box” responses
to future leadership transitions. For example, “Would sharing an Executive Director CFO/Director of Human Resources
with another organization help us to be more efficient and effective as we go
forward?” Here again the planning comes first, but when done well, includes
consideration of future strategic restructuring options and opportunities.
2. Planning to Inform
Negotiations
While
a formal planning process may lead to a decision to explore options for
strategic restructuring, opportunities for partnership can and do arise at any
time. Planning isn’t far behind, however, and is in fact an integral part of
the negotiations process. Sometimes that planning is at a very high level: “What is the programmatic scope of the
partnership? How will [our combined effort] be structured, governed, managed,
staffed, and financed? What will we continue to do independently?” In many
cases, agreement on “the basics” may be sufficient to secure agreement from all
parties to move forward.
In
other cases, a potential partnership may be sufficiently complex as to require
a full business planning process prior to a decision to move forward, either
because of the number of parties involved, the complexity of the proposed
business model, or the nature of the questions posed by key stakeholders such
as board members or funders. The deeper dive of business planning allows those
involved to develop, define and consider the parameters of an economically and
operationally successful undertaking—and then make an informed decision based
on the result.
3. Planning for
Implementation
Once
two or more organizations have agreed to work together, they must implement. In
a straightforward partnership (a jointly developed education program for new
parents, for example, or an agreement to share a CFO) an MOU and an action plan
may be all that is needed. In a more complex or highly integrative partnership
(a merger, perhaps, or newly-formed coalition of similarly-focused advocacy
organizations) a full-fledged strategy formation process may be called for. Or,
if the partnership is focused on starting or scaling something new, large, or high-risk,
business planning may be appropriate. As with planning to inform negotiations,
the opportunity for partnership may have arisen outside of a formal planning
process, but a formal planning process will very often follow the decision to
partner.
Have
those leading your organization considered the possibility of partnership
recently? If not, and you have a planning process coming up, consider including
a discussion of how working with others could help you better advance your
mission and achieve your vision. It is certainly an appropriate question at any
time an organization is considering its future. For those occasions when the
partnership opportunity comes first, get ready to jump into
planning—together—for a whole new level of success.
by
Heather Gowdy
See our recent Page to Practice™ book summary on Heather's book, "The Nonprofit Business Plan: A Leader's Guide to Creating a Successful Business Model," which she coauthored with David LaPiana, Lester Olmstead-Rose and Brent Copen. Also, watch for our archive of Lester Olmstead-Rose's author interview on the book this week.